Synopsis

• The Future of the Spirits Market in South Africa, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in South Africa.

• The report presents detailed analysis on the Spirits consumption trends in South Africa, historic and forecast Spirits consumption volume at market and category level, brand share, and distribution channel data.

• This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years.

Summary

Why was the report written?

"• This report provides authoritative and granular detail of the Spirits market in South Africa; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• Marketers account for volume changes, brand dynamics and distribution trends."

What are the key drivers behind recent market changes?

Consumers have been reacting to the effects of the global recession and the following recovery period on their discretionary spending – and the consumer markets have been no exception. While the country by country market changes have varied nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behaviour have affected total volumes, and brands selected and type of products chosen.

What makes this report unique and essential to read?

The report provides the latest, highly detailed information on dynamics in the South African Spirits market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope

Detailed category coverage is provided, covering eight product segments that include: Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka and Whiskey.

Detailed product sales segmentation for volumes is provided, including brand data and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.

Reasons To Buy

The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting Spirits in Slovakia

Custom segmentation of the market provides unique views and insights for marketers on the volume, brand and distribution data, to give unparalleled insight into the market.

Key Highlights

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.

1.3 Summary Methodology

2 South Africa Spirits Market Overview

2.1 Market Dynamics by Volume

2.1.1 Overall Spirits Consumption, 2006–16

2.1.2 Per-capita Spirits consumption, 2006–16

2.1.3 Overall Spirits Market Growth Dynamics by Volume

2.1.4 Spirits Consumption by Category, 2006–16

2.1.5 Spirits Consumption – Trends and Forecasts

2.1.6 South Africa Spirits Consumption by Price Segment, 2006–16

2.1.7 South Africa Spirits Consumption by Alcoholic Strength, 2006–16

2.1.8 Spirits distribution – Off and On-premise Trade, 2006–16

2.1.9 Overall Off-premise Spirits Consumption by Category, 2006–16

2.1.10 Overall On-premise Spirits Consumption by Category, 2006–16

3 South Africa Brandy Market Analysis

3.1 Brandy Market Growth Dynamics (Volume Analysis), 2006–16

3.2 Brandy Market Consumption Analysis, 2006–16

3.2.1 Brandy Market Volume Analysis, 2006–16

3.3 Brandy Consumption by Channels

3.3.1 Brandy Consumption by Channel, 2006–16

3.3.2 Brandy Off-premise Consumption, 2006–16

3.3.3 Brandy On-premise Consumption, 2006–16

3.4 Brandy Consumption by Price Segment, 2006–16

3.5 Brandy Consumption by Alcoholic Strength, 2006–16

3.6 Brandy Consumption by Segments, 2006–16

3.7 Cognac Consumption Analysis

3.7.1 Cognac Consumption, 2006–16

3.7.2 Cognac Consumption by Price Segment, 2006–16

3.7.3 Cognac Consumption by Alcoholic Strength, 2006–16

3.8 Other Brandy Consumption Analysis

3.8.1 Other Brandy Consumption, 2006–16

3.8.2 Other Brandy Consumption by Price Segment, 2006–16

3.8.3 Other Brandy Consumption by Alcoholic Strength, 2006–16

4 South Africa Gin & Genever Market Analysis

4.1 Gin & Genever Market Consumption Analysis, 2006–16

4.1.1 Gin & Genever Market Volume Analysis, 2006–16

4.2 Gin & Genever Consumption by Channels

4.2.1 Gin & Genever Consumption by Channel, 2006–16

4.2.2 Gin & Genever Off-premise Consumption, 2006–16

4.2.3 Gin & Genever On-premise Consumption, 2006–16

4.3 Gin & Genever Consumption by Price Segment, 2006–16

4.4 Gin & Genever Consumption by Alcoholic Strength, 2006–16

5 South Africa Liqueurs & Cocktails Market Analysis

5.1 Liqueurs & Cocktails Market Growth Dynamics (Volume Analysis), 2006–16

5.2 Liqueurs & Cocktails Market Consumption Analysis, 2006–16

5.2.1 Liqueurs & Cocktails Market Volume Analysis, 2006–16

5.3 Liqueurs & Cocktails Consumption by Channels

5.3.1 Liqueurs & Cocktails Consumption by Channel, 2006–16

5.3.2 Liqueurs & Cocktails Off-premise Consumption, 2006–16

5.3.3 Liqueurs & Cocktails On-premise Consumption, 2006–16

5.4 Liqueurs & Cocktails Consumption by Price Segment, 2006–16

5.5 Liqueurs & Cocktails Consumption by Alcoholic Strength, 2006–16

5.6 Liqueurs & Cocktails Consumption by Segments, 2006–16

5.7 Cream Liqueurs Consumption Analysis

5.7.1 Cream Liqueurs Consumption, 2006–16

5.7.2 Cream Liqueurs Consumption by Price Segment, 2006–16

5.7.3 Cream Liqueurs Consumption by Alcoholic Strength, 2006–16

5.8 Fruit Liqueurs Consumption Analysis

5.8.1 Fruit Liqueurs Consumption, 2006–16

5.8.2 Fruit Liqueurs Consumption by Price Segment, 2006–16

5.8.3 Fruit Liqueurs Consumption by Alcoholic Strength, 2006–16

5.9 Other Liqueurs Consumption Analysis

5.9.1 Other Liqueurs Consumption, 2006–16

5.9.2 Other Liqueurs Consumption by Price Segment, 2006–16

5.9.3 Other Liqueurs Consumption by Alcoholic Strength, 2006–16

6 South Africa Rum & Cane Spirits Market Analysis

6.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16

6.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16

6.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16

6.3 Rum & Cane Spirits Consumption by Channels

6.3.1 Rum & Cane Spirits Consumption by Channel, 2006–16

6.3.2 Rum & Cane Spirits Off-premise Consumption, 2006–16

6.3.3 Rum & Cane Spirits On-premise Consumption, 2006–16

6.4 Rum & Cane Spirits Consumption by Price Segment, 2006–16

6.5 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16

6.6 Rum & Cane Spirits Consumption by Segments, 2006–16

6.7 Dark Rum Consumption Analysis

6.7.1 Dark Rum Consumption, 2006–16

6.7.2 Dark Rum Consumption by Price Segment, 2006–16

6.7.3 Dark Rum Consumption by Alcoholic Strength, 2006–16

6.8 Light Rum Consumption Analysis

6.8.1 Light Rum Consumption, 2006–16

6.8.2 Light Rum Consumption by Price Segment, 2006–16

6.8.3 Light Rum Consumption by Alcoholic Strength, 2006–16

7 South Africa Specialty Spirits Market Analysis

7.1 Specialty Spirits Market Growth Dynamics (Volume Analysis), 2006–16

7.2 Specialty Spirits Market Consumption Analysis, 2006–16

7.2.1 Specialty Spirits Market Volume Analysis, 2006–16

7.3 Specialty Spirits Consumption by Channels

7.3.1 Specialty Spirits Consumption by Channel, 2006–16

7.3.2 Specialty Spirits Off-premise Consumption, 2006–16

7.3.3 Specialty Spirits On-premise Consumption, 2006–16

7.4 Specialty Spirits Consumption by Price Segment, 2006–16

7.5 Specialty Spirits Consumption by Alcoholic Strength, 2006–16

7.6 Specialty Spirits Consumption by Segments, 2006–16

7.7 Other Specialty Consumption Analysis

7.7.1 Other Specialty Consumption, 2006–16

7.7.2 Other Specialty Consumption by Price Segment, 2006–16

7.7.3 Other Specialty Consumption by Alcoholic Strength, 2006–16

7.8 Ouzo Consumption Analysis

7.8.1 Ouzo Consumption, 2006–16

7.8.2 Ouzo Consumption by Price Segment, 2006–16

7.8.3 Ouzo Consumption by Alcoholic Strength, 2006–16

7.9 Raki Consumption Analysis

7.9.1 Raki Consumption, 2006–16

7.9.2 Raki Consumption by Price Segment, 2006–16

7.9.3 Raki Consumption by Alcoholic Strength, 2006–16

8 South Africa Tequila & Mezcal Market Analysis

8.1 Tequila & Mezcal Market Consumption Analysis, 2006–16

8.1.1 Tequila & Mezcal Market Volume Analysis, 2006–16

8.2 Tequila & Mezcal Consumption by Channels

8.2.1 Tequila & Mezcal Consumption by Channel, 2006–16

8.2.2 Tequila & Mezcal Off-premise Consumption, 2006–16

8.2.3 Tequila & Mezcal On-premise Consumption, 2006–16

8.3 Tequila & Mezcal Consumption by Price Segment, 2006–16

8.4 Tequila & Mezcal Consumption by Alcoholic Strength, 2006–16

9 South Africa Vodka Market Analysis

9.1 Vodka Market Growth Dynamics (Volume Analysis), 2006–16

9.2 Vodka Market Consumption Analysis, 2006–16

9.2.1 Vodka Market Volume Analysis, 2006–16

9.3 Vodka Consumption by Channels

9.3.1 Vodka Consumption by Channel, 2006–16

9.3.2 Vodka Off-premise Consumption, 2006–16

9.3.3 Vodka On-premise Consumption, 2006–16

9.4 Vodka Consumption by Price Segment, 2006–16

9.5 Vodka Consumption by Alcoholic Strength, 2006–16

9.6 Vodka Consumption by Segments, 2006–16

9.7 Unflavored Vodka Consumption Analysis

9.7.1 Unflavored Vodka Consumption, 2006–16

9.7.2 Unflavored Vodka Consumption by Price Segment, 2006–16

9.7.3 Unflavored Vodka Consumption by Alcoholic Strength, 2006–16

9.8 Flavored Vodka Consumption Analysis

9.8.1 Flavored Vodka Consumption, 2006–16

9.8.2 Flavored Vodka Consumption by Price Segment, 2006–16

9.8.3 Flavored Vodka Consumption by Alcoholic Strength, 2006–16

10 South Africa Whisk(e)y Market Analysis

10.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 2006–16

10.2 Whisk(e)y Market Consumption Analysis, 2006–16

10.2.1 Whisk(e)y Market Volume Analysis, 2006–16

10.3 Whisk(e)y Consumption by Channels

10.3.1 Whisk(e)y Consumption by Channel, 2006–16

10.3.2 Whisk(e)y Off-premise Consumption, 2006–16

10.3.3 Whisk(e)y On-premise Consumption, 2006–16

10.4 Whisk(e)y Consumption by Price Segment, 2006–16

10.5 Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.6 Whisk(e)y Consumption by Segments, 2006–16

10.7 American Whisk(e)y Consumption Analysis

10.7.1 American Whisk(e)y Consumption, 2006–16

10.7.2 American Whisk(e)y Consumption by Price Segment, 2006–16

10.7.3 American Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.8 Canadian Whisk(e)y Consumption Analysis

10.8.1 Canadian Whisk(e)y Consumption, 2006–16

10.8.2 Canadian Whisk(e)y Consumption by Price Segment, 2006–16

10.8.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.9 Irish Whisk(e)y Consumption Analysis

10.9.1 Irish Whisk(e)y Consumption, 2006–16

10.9.2 Irish Whisk(e)y Consumption by Price Segment, 2006–16

10.9.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.1 Scotch Whisk(e)y Consumption Analysis

10.10.1 Scotch Whisk(e)y Consumption, 2006–16

10.10.2 Scotch Whisk(e)y Consumption by Price Segment, 2006–16

10.10.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.11 Other Whisk(e)y Consumption Analysis

10.11.1 Other Whisk(e)y Consumption, 2006–16

10.11.2 Other Whisk(e)y Consumption by Price Segment, 2006–16

10.11.3 Other Whisk(e)y Consumption by Alcoholic Strength, 2006–16

11 Appendix

12 Methodology

12.1 About Canadean

12.2 Disclaimer

Table 1: South Africa Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 2: South Africa Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16

Table 3: South Africa Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by volume

Table 4: South Africa Spirits Consumption (Liters m) by Category, 2006–11

Table 5: South Africa Spirits Consumption (Liters m) by Category, 2011–16

Table 6: South Africa Spirits Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016

Table 7: South Africa Spirits Consumption (Liters m) by Price Segment, 2006–11

Table 8: South Africa Spirits Consumption (Liters m) by Price Segment, 2011–16

Table 9: South Africa Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 10: South Africa Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 11: Spirits Consumption (Liters m) by Sales Channel, 2006–16

Table 12: South Africa Off-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 13: South Africa Off-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 14: South Africa On-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 15: South Africa On-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 16: South Africa Brandy Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 17: South Africa Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 18: South Africa Brandy Consumption (Liters m) by Channel, 2006–11

Table 19: South Africa Brandy Consumption (Liters m) by Channel, 2011–16

Table 20: South Africa Brandy Off-premise Consumption (Liters m), 2006–16

Table 21: South Africa Brandy On-premise Consumption (Liters m), 2006–16

Table 22: South Africa Brandy Consumption (Liters m) by Price Segment, 2006–11

Table 23: South Africa Brandy Consumption (Liters m) by Price Segment, 2011–16

Table 24: South Africa Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 25: South Africa Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 26: South Africa Brandy Consumption (Liters m) by Segments, 2006–11

Table 27: South Africa Brandy Consumption (Liters m) by Segments, 2011–16

Table 28: South Africa Cognac Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 29: South Africa Cognac Consumption (Liters m) by Price Segment, 2006–11

Table 30: South Africa Cognac Consumption (Liters m) by Price Segments, 2011–16

Table 31: South Africa Cognac Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 32: South Africa Cognac Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 33: South Africa Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 34: South Africa Other Brandy Consumption (Liters m) by Price Segment, 2006–11

Table 35: South Africa Other Brandy Consumption (Liters m) by Price Segments, 2011–16

Table 36: South Africa Other Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 37: South Africa Other Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 38: South Africa Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 39: South Africa Gin & Genever Consumption (Liters m) by Channel, 2006–11

Table 40: South Africa Gin & Genever Consumption (Liters m) by Channel, 2011–16

Table 41: South Africa Gin & Genever Off-premise Consumption (Liters m), 2006–16

Table 42: South Africa Gin & Genever On-premise Consumption (Liters m), 2006–16

Table 43: South Africa Gin & Genever Consumption (Liters m) by Price Segment, 2006–11

Table 44: South Africa Gin & Genever Consumption (Liters m) by Price Segment, 2011–16

Table 45: South Africa Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 46: South Africa Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 47: South Africa Liqueurs & Cocktails Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 48: South Africa Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 49: South Africa Liqueurs & Cocktails Consumption (Liters m) by Channel, 2006–11

Table 50: South Africa Liqueurs & Cocktails Consumption (Liters m) by Channel, 2011–16

Table 51: South Africa Liqueurs & Cocktails Off-premise Consumption (Liters m), 2006–16

Table 52: South Africa Liqueurs & Cocktails On-premise Consumption (Liters m), 2006–16

Table 53: South Africa Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 2006–11

Table 54: South Africa Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16

Table 55: South Africa Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 56: South Africa Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 57: South Africa Liqueurs & Cocktails Consumption (Liters m) by Segments, 2006–11

Table 58: South Africa Liqueurs & Cocktails Consumption (Liters m) by Segments, 2011–16

Table 59: South Africa Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 60: South Africa Cream Liqueurs Consumption (Liters m) by Price Segment, 2006–11

Table 61: South Africa Cream Liqueurs Consumption (Liters m) by Price Segments, 2011–16

Table 62: South Africa Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 63: South Africa Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 64: South Africa Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 65: South Africa Fruit Liqueurs Consumption (Liters m) by Price Segment, 2006–11

Table 66: South Africa Fruit Liqueurs Consumption (Liters m) by Price Segments, 2011–16

Table 67: South Africa Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 68: South Africa Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 69: South Africa Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 70: South Africa Other Liqueurs Consumption (Liters m) by Price Segment, 2006–11

Table 71: South Africa Other Liqueurs Consumption (Liters m) by Price Segments, 2011–16

Table 72: South Africa Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 73: South Africa Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 74: South Africa Rum & Cane Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 75: South Africa Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 76: South Africa Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–11

Table 77: South Africa Rum & Cane Spirits Consumption (Liters m) by Channel, 2011–16

Table 78: South Africa Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16

Table 79: South Africa Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16

Table 80: South Africa Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–11

Table 81: South Africa Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2011–16

Table 82: South Africa Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 83: South Africa Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 84: South Africa Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–11

Table 85: South Africa Rum & Cane Spirits Consumption (Liters m) by Segments, 2011–16

Table 86: South Africa Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 87: South Africa Dark Rum Consumption (Liters m) by Price Segment, 2006–11

Table 88: South Africa Dark Rum Consumption (Liters m) by Price Segments, 2011–16

Table 89: South Africa Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 90: South Africa Dark Rum Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 91: South Africa Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 92: South Africa Light Rum Consumption (Liters m) by Price Segment, 2006–11

Table 93: South Africa Light Rum Consumption (Liters m) by Price Segments, 2011–16

Table 94: South Africa Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 95: South Africa Light Rum Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 96: South Africa Specialty Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 97: South Africa Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 98: South Africa Specialty Spirits Consumption (Liters m) by Channel, 2006–11

Table 99: South Africa Specialty Spirits Consumption (Liters m) by Channel, 2011–16

Table 100: South Africa Specialty Spirits Off-premise Consumption (Liters m), 2006–16

Table 101: South Africa Specialty Spirits On-premise Consumption (Liters m), 2006–16

Table 102: South Africa Specialty Spirits Consumption (Liters m) by Price Segment, 2006–11

Table 103: South Africa Specialty Spirits Consumption (Liters m) by Price Segment, 2011–16

Table 104: South Africa Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 105: South Africa Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 106: South Africa Specialty Spirits Consumption (Liters m) by Segments, 2006–11

Table 107: South Africa Specialty Spirits Consumption (Liters m) by Segments, 2011–16

Table 108: South Africa Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 109: South Africa Other Specialty Consumption (Liters m) by Price Segment, 2006–11

Table 110: South Africa Other Specialty Consumption (Liters m) by Price Segments, 2011–16

Table 111: South Africa Other Specialty Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 112: South Africa Other Specialty Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 113: South Africa Ouzo Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 114: South Africa Ouzo Consumption (Liters m) by Price Segment, 2006–11

Table 115: South Africa Ouzo Consumption (Liters m) by Price Segments, 2011–16

Table 116: South Africa Ouzo Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 117: South Africa Ouzo Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 118: South Africa Raki Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 119: South Africa Raki Consumption (Liters m) by Price Segment, 2006–11

Table 120: South Africa Raki Consumption (Liters m) by Price Segments, 2011–16

Table 121: South Africa Raki Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 122: South Africa Raki Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 123: South Africa Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 124: South Africa Tequila & Mezcal Consumption (Liters m) by Channel, 2006–11

Table 125: South Africa Tequila & Mezcal Consumption (Liters m) by Channel, 2011–16

Table 126: South Africa Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16

Table 127: South Africa Tequila & Mezcal On-premise Consumption (Liters m), 2006–16

Table 128: South Africa Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–11

Table 129: South Africa Tequila & Mezcal Consumption (Liters m) by Price Segment, 2011–16

Table 130: South Africa Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 131: South Africa Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 132: South Africa Vodka Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 133: South Africa Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 134: South Africa Vodka Consumption (Liters m) by Channel, 2006–11

Table 135: South Africa Vodka Consumption (Liters m) by Channel, 2011–16

Table 136: South Africa Vodka Off-premise Consumption (Liters m), 2006–16

Table 137: South Africa Vodka On-premise Consumption (Liters m), 2006–16

Table 138: South Africa Vodka Consumption (Liters m) by Price Segment, 2006–11

Table 139: South Africa Vodka Consumption (Liters m) by Price Segment, 2011–16

Table 140: South Africa Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 141: South Africa Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 142: South Africa Vodka Consumption (Liters m) by Segments, 2006–11

Table 143: South Africa Vodka Consumption (Liters m) by Segments, 2011–16

Table 144: South Africa Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 145: South Africa Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–11

Table 146: South Africa Unflavored Vodka Consumption (Liters m) by Price Segments, 2011–16

Table 147: South Africa Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 148: South Africa Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 149: South Africa Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 150: South Africa Flavored Vodka Consumption (Liters m) by Price Segment, 2006–11

Table 151: South Africa Flavored Vodka Consumption (Liters m) by Price Segments, 2011–16

Table 152: South Africa Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 153: South Africa Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 154: South Africa Whisk(e)y Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 155: South Africa Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 156: South Africa Whisk(e)y Consumption (Liters m) by Channel, 2006–11

Table 157: South Africa Whisk(e)y Consumption (Liters m) by Channel, 2011–16

Table 158: South Africa Whisk(e)y Off-premise Consumption (Liters m), 2006–16

Table 159: South Africa Whisk(e)y On-premise Consumption (Liters m), 2006–16

Table 160: South Africa Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 161: South Africa Whisk(e)y Consumption (Liters m) by Price Segment, 2011–16

Table 162: South Africa Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 163: South Africa Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 164: South Africa Whisk(e)y Consumption (Liters m) by Segments, 2006–11

Table 165: South Africa Whisk(e)y Consumption (Liters m) by Segments, 2011–16

Table 166: South Africa American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 167: South Africa American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 168: South Africa American Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 169: South Africa American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 170: South Africa American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 171: South Africa Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 172: South Africa Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 173: South Africa Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 174: South Africa Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 175: South Africa Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 176: South Africa Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 177: South Africa Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 178: South Africa Irish Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 179: South Africa Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 180: South Africa Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 181: South Africa Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 182: South Africa Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 183: South Africa Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 184: South Africa Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 185: South Africa Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 186: South Africa Other Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 187: South Africa Other Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 188: South Africa Other Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 189: South Africa Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 190: South Africa Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 191: South Africa Spirits Consumption (Liters m), 2006–11

Table 192: South Africa Spirits Consumption (Liters m), 2011–16

Table 193: South Africa Spirits Consumption (Liters m) by Category, 2006–11

Table 194: South Africa Spirits Consumption (Liters m) by Category, 2011–16

Table 195: South Africa Off-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 196: South Africa Off-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 197: South Africa On-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 198: South Africa On-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 199: South Africa Brandy Volume (Liters m) by Price Segment, 2006–11

Table 200: South Africa Brandy Volume (Liters m) by Price Segment, 2011–16

Table 201: South Africa Gin & Genever Volume (Liters m) by Price Segment, 2006–11

Table 202: South Africa Gin & Genever Volume (Liters m) by Price Segment, 2011–16

Table 203: South Africa Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2006–11

Table 204: South Africa Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16

Table 205: South Africa Rum & Cane Spirits Volume (Liters m) by Price Segment, 2006–11

Table 206: South Africa Rum & Cane Spirits Volume (Liters m) by Price Segment, 2011–16

Table 207: South Africa Specialty Spirits Volume (Liters m) by Price Segment, 2006–11

Table 208: South Africa Specialty Spirits Volume (Liters m) by Price Segment, 2011–16

Table 209: South Africa Tequila & Mezcal Volume (Liters m) by Price Segment, 2006–11

Table 210: South Africa Tequila & Mezcal Volume (Liters m) by Price Segment, 2011–16

Table 211: South Africa Vodka Volume (Liters m) by Price Segment, 2006–11

Table 212: South Africa Vodka Volume (Liters m) by Price Segment, 2011–16

Table 213: South Africa Whisk(e)y Volume (Liters m) by Price Segment, 2006–11

Table 214: South Africa Whisk(e)y Volume (Liters m) by Price Segment, 2011–16

Table 215: South Africa Brandy Volume (Liters m) by Alcoholic Strength, 2006–11

Table 216: South Africa Brandy Volume (Liters m) by Alcoholic Strength, 2011–16

Table 217: South Africa Gin & Genever Volume (Liters m) by Alcoholic Strength, 2006–11

Table 218: South Africa Gin & Genever Volume (Liters m) by Alcoholic Strength, 2011–16

Table 219: South Africa Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 2006–11

Table 220: South Africa Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 2011–16

Table 221: South Africa Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2006–11

Table 222: South Africa Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Table 223: South Africa Specialty Spirits Volume (Liters m) by Alcoholic Strength, 2006–11

Table 224: South Africa Specialty Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Table 225: South Africa Tequila & Mezcal Volume (Liters m) by Alcoholic Strength, 2006–11

Table 226: South Africa Tequila & Mezcal Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Table 227: South Africa Vodka Volume (Liters m) by Alcoholic Strength, 2006–11

Table 228: South Africa Vodka Volume (Liters m) by Alcoholic Strength, 2011–16

Table 229: South Africa Whisk(e)y Volume (Liters m) by Alcoholic Strength, 2006–11

Table 230: South Africa Whisk(e)y Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Figure 1: South Africa Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 2: South Africa Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16

Figure 3: South Africa Spirits Market Dynamics, by Volume 2006–16

Figure 4: South Africa Spirits Consumption (Liters m) by Category, 2006–16

Figure 5: South Africa Spirits Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016

Figure 6: South Africa Spirits Consumption (Liters m) by Price Segment, 2006–16

Figure 7: South Africa Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 8: Spirits Distribution – Off and On-premise Trade, 2006–16

Figure 9: South Africa Off-premise Spirits Consumption (Liters m) by Category, 2006–16

Figure 10: South Africa On-premise Spirits Consumption (Liters m) by Category, 2006–16

Figure 11: South Africa Brandy Market Dynamics by Segments, 2006–16

Figure 12: South Africa Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 13: South Africa Brandy Consumption (Liters m) by Channel, 2006–16

Figure 14: South Africa Brandy Off-premise Consumption (Liters m), 2006–16

Figure 15: South Africa Brandy On-premise Consumption (Liters m), 2006–16

Figure 16: South Africa Brandy Consumption (Liters m) by Price Segment, 2006–16

Figure 17: South Africa Brandy Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 18: South Africa Brandy Consumption (Liters m) by Segments, 2006–16

Figure 19: South Africa Cognac Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 20: South Africa Cognac Consumption (Liters m) by Price Segment, 2006–16

Figure 21: South Africa Cognac Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 22: South Africa Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 23: South Africa Other Brandy Consumption (Liters m) by Price Segment, 2006–16

Figure 24: South Africa Other Brandy Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 25: South Africa Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 26: South Africa Gin & Genever Consumption (Liters m) by Channel, 2006–16

Figure 27: South Africa Gin & Genever Off-premise Consumption (Liters m), 2006–16

Figure 28: South Africa Gin & Genever On-premise Consumption (Liters m), 2006–16

Figure 29: South Africa Gin & Genever Consumption (Liters m) by Price Segment, 2006–16

Figure 30: South Africa Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 31: South Africa Liqueurs & Cocktails Market Dynamics by Segments, 2006–16

Figure 32: South Africa Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 33: South Africa Liqueurs & Cocktails Consumption (Liters m) by Channel, 2006–16

Figure 34: South Africa Liqueurs & Cocktails Off-premise Consumption (Liters m), 2006–16

Figure 35: South Africa Liqueurs & Cocktails On-premise Consumption (Liters m), 2006–16

Figure 36: South Africa Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 2006–16

Figure 37: South Africa Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 38: South Africa Liqueurs & Cocktails Consumption (Liters m) by Segments, 2006–16

Figure 39: South Africa Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 40: South Africa Cream Liqueurs Consumption (Liters m) by Price Segment, 2006–16

Figure 41: South Africa Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 42: South Africa Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 43: South Africa Fruit Liqueurs Consumption (Liters m) by Price Segment, 2006–16

Figure 44: South Africa Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 45: South Africa Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 46: South Africa Other Liqueurs Consumption (Liters m) by Price Segment, 2006–16

Figure 47: South Africa Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 48: South Africa Rum & Cane Spirits Market Dynamics by Segments, 2006–16

Figure 49: South Africa Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 50: South Africa Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–16

Figure 51: South Africa Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16

Figure 52: South Africa Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16

Figure 53: South Africa Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–16

Figure 54: South Africa Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 55: South Africa Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–16

Figure 56: South Africa Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 57: South Africa Dark Rum Consumption (Liters m) by Price Segment, 2006–16

Figure 58: South Africa Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 59: South Africa Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 60: South Africa Light Rum Consumption (Liters m) by Price Segment, 2006–16

Figure 61: South Africa Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 62: South Africa Specialty Spirits Market Dynamics by Segments, 2006–16

Figure 63: South Africa Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 64: South Africa Specialty Spirits Consumption (Liters m) by Channel, 2006–16

Figure 65: South Africa Specialty Spirits Off-premise Consumption (Liters m), 2006–16

Figure 66: South Africa Specialty Spirits On-premise Consumption (Liters m), 2006–16

Figure 67: South Africa Specialty Spirits Consumption (Liters m) by Price Segment, 2006–16

Figure 68: South Africa Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 69: South Africa Specialty Spirits Consumption (Liters m) by Segments, 2006–16

Figure 70: South Africa Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 71: South Africa Other Specialty Consumption (Liters m) by Price Segment, 2006–16

Figure 72: South Africa Other Specialty Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 73: South Africa Ouzo Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 74: South Africa Ouzo Consumption (Liters m) by Price Segment, 2006–16

Figure 75: South Africa Ouzo Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 76: South Africa Raki Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 77: South Africa Raki Consumption (Liters m) by Price Segment, 2006–16

Figure 78: South Africa Raki Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 79: South Africa Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 80: South Africa Tequila & Mezcal Consumption (Liters m) by Channel, 2006–16

Figure 81: South Africa Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16

Figure 82: South Africa Tequila & Mezcal On-premise Consumption (Liters m), 2006–16

Figure 83: South Africa Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–16

Figure 84: South Africa Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 85: South Africa Vodka Market Dynamics by Segments, 2006–16

Figure 86: South Africa Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 87: South Africa Vodka Consumption (Liters m) by Channel, 2006–16

Figure 88: South Africa Vodka Off-premise Consumption (Liters m), 2006–16

Figure 89: South Africa Vodka On-premise Consumption (Liters m), 2006–16

Figure 90: South Africa Vodka Consumption (Liters m) by Price Segment, 2006–16

Figure 91: South Africa Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 92: South Africa Vodka Consumption (Liters m) by Segments, 2006–16

Figure 93: South Africa Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 94: South Africa Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–16

Figure 95: South Africa Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 96: South Africa Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 97: South Africa Flavored Vodka Consumption (Liters m) by Price Segment, 2006–16

Figure 98: South Africa Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 99: South Africa Whisk(e)y Market Dynamics by Segments, 2006–16

Figure 100: South Africa Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 101: South Africa Whisk(e)y Consumption (Liters m) by Channel, 2006–16

Figure 102: South Africa Whisk(e)y Off-premise Consumption (Liters m), 2006–16

Figure 103: South Africa Whisk(e)y On-premise Consumption (Liters m), 2006–16

Figure 104: South Africa Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 105: South Africa Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 106: South Africa Whisk(e)y Consumption (Liters m) by Segments, 2006–16

Figure 107: South Africa American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 108: South Africa American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 109: South Africa American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 110: South Africa Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 111: South Africa Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 112: South Africa Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 113: South Africa Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 114: South Africa Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 115: South Africa Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 116: South Africa Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 117: South Africa Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 118: South Africa Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 119: South Africa Other Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 120: South Africa Other Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 121: South Africa Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16