Synopsis

• The Future of the Spirits Market in Portugal, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in Portugal.

• The report presents detailed analysis on the Spirits consumption trends in Portugal, historic and forecast Spirits consumption volume at market and category level, brand share, and distribution channel data.

• This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years.

Summary

Why was the report written?

"• This report provides authoritative and granular detail of the Spirits market in Portugal; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• Marketers account for volume changes, brand dynamics and distribution trends."

What are the key drivers behind recent market changes?

Consumers have been reacting to the effects of the global recession and the following recovery period on their discretionary spending – and the consumer markets have been no exception. While the country by country market changes have varied nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behaviour have affected total volumes, brands selected and type of products chosen.

What makes this report unique and essential to read?

The report provides the latest, highly detailed information on dynamics in the Portuguese Spirits market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope

Detailed category coverage is provided, covering eight product segments that include: Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka and Whiskey.

Detailed product sales segmentation for volumes is provided, including brand data and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.

Reasons To Buy

The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting Spirits in Slovakia

Custom segmentation of the market provides unique views and insights for marketers on the volume, brand and distribution data, to give unparalleled insight into the market.

Key Highlights

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.

1.3 Summary Methodology

2 Portugal Spirits Market Overview

2.1 Market Dynamics by Volume

2.1.1 Overall Spirits Consumption, 2006–16

2.1.2 Per-capita Spirits consumption, 2006–16

2.1.3 Overall Spirits Market Growth Dynamics by Volume

2.1.4 Spirits Consumption by Category, 2006–16

2.1.5 Spirits Consumption – Trends and Forecasts

2.1.6 Portugal Spirits Consumption by Price Segment, 2006–16

2.1.7 Portugal Spirits Consumption by Alcoholic Strength, 2006–16

2.1.8 Spirits distribution – Off and On-premise Trade, 2006–16

2.1.9 Overall Off-premise Spirits Consumption by Category, 2006–16

2.1.10 Overall On-premise Spirits Consumption by Category, 2006–16

3 Portugal Brandy Market Analysis

3.1 Brandy Market Growth Dynamics (Volume Analysis), 2006–16

3.2 Brandy Market Consumption Analysis, 2006–16

3.2.1 Brandy Market Volume Analysis, 2006–16

3.3 Brandy Consumption by Channels

3.3.1 Brandy Consumption by Channel, 2006–16

3.3.2 Brandy Off-premise Consumption, 2006–16

3.3.3 Brandy On-premise Consumption, 2006–16

3.4 Brandy Consumption by Price Segment, 2006–16

3.5 Brandy Consumption by Alcoholic Strength, 2006–16

3.6 Brandy Consumption by Segments, 2006–16

3.7 Armagnac Consumption Analysis

3.7.1 Armagnac Consumption, 2006–16

3.7.2 Armagnac Consumption by Price Segment, 2006–16

3.7.3 Armagnac Consumption by Alcoholic Strength, 2006–16

3.8 Cognac Consumption Analysis

3.8.1 Cognac Consumption, 2006–16

3.8.2 Cognac Consumption by Price Segment, 2006–16

3.8.3 Cognac Consumption by Alcoholic Strength, 2006–16

3.9 Fruit Brandy Consumption Analysis

3.9.1 Fruit Brandy Consumption, 2006–16

3.9.2 Fruit Brandy Consumption by Price Segment, 2006–16

3.9.3 Fruit Brandy Consumption by Alcoholic Strength, 2006–16

3.1 Other Brandy Consumption Analysis

3.10.1 Other Brandy Consumption, 2006–16

3.10.2 Other Brandy Consumption by Price Segment, 2006–16

3.10.3 Other Brandy Consumption by Alcoholic Strength, 2006–16

4 Portugal Gin & Genever Market Analysis

4.1 Gin & Genever Market Consumption Analysis, 2006–16

4.1.1 Gin & Genever Market Volume Analysis, 2006–16

4.2 Gin & Genever Consumption by Channels

4.2.1 Gin & Genever Consumption by Channel, 2006–16

4.2.2 Gin & Genever Off-premise Consumption, 2006–16

4.2.3 Gin & Genever On-premise Consumption, 2006–16

4.3 Gin & Genever Consumption by Price Segment, 2006–16

4.4 Gin & Genever Consumption by Alcoholic Strength, 2006–16

5 Portugal Liqueurs & Cocktails Market Analysis

5.1 Liqueurs & Cocktails Market Growth Dynamics (Volume Analysis), 2006–16

5.2 Liqueurs & Cocktails Market Consumption Analysis, 2006–16

5.2.1 Liqueurs & Cocktails Market Volume Analysis, 2006–16

5.3 Liqueurs & Cocktails Consumption by Channels

5.3.1 Liqueurs & Cocktails Consumption by Channel, 2006–16

5.3.2 Liqueurs & Cocktails Off-premise Consumption, 2006–16

5.3.3 Liqueurs & Cocktails On-premise Consumption, 2006–16

5.4 Liqueurs & Cocktails Consumption by Price Segment, 2006–16

5.5 Liqueurs & Cocktails Consumption by Alcoholic Strength, 2006–16

5.6 Liqueurs & Cocktails Consumption by Segments, 2006–16

5.7 Cream Liqueurs Consumption Analysis

5.7.1 Cream Liqueurs Consumption, 2006–16

5.7.2 Cream Liqueurs Consumption by Price Segment, 2006–16

5.7.3 Cream Liqueurs Consumption by Alcoholic Strength, 2006–16

5.8 Fruit Liqueurs Consumption Analysis

5.8.1 Fruit Liqueurs Consumption, 2006–16

5.8.2 Fruit Liqueurs Consumption by Price Segment, 2006–16

5.8.3 Fruit Liqueurs Consumption by Alcoholic Strength, 2006–16

5.9 Other Liqueurs Consumption Analysis

5.9.1 Other Liqueurs Consumption, 2006–16

5.9.2 Other Liqueurs Consumption by Price Segment, 2006–16

5.9.3 Other Liqueurs Consumption by Alcoholic Strength, 2006–16

6 Portugal Rum & Cane Spirits Market Analysis

6.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16

6.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16

6.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16

6.3 Rum & Cane Spirits Consumption by Channels

6.3.1 Rum & Cane Spirits Consumption by Channel, 2006–16

6.3.2 Rum & Cane Spirits Off-premise Consumption, 2006–16

6.3.3 Rum & Cane Spirits On-premise Consumption, 2006–16

6.4 Rum & Cane Spirits Consumption by Price Segment, 2006–16

6.5 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16

6.6 Rum & Cane Spirits Consumption by Segments, 2006–16

6.7 Dark Rum Consumption Analysis

6.7.1 Dark Rum Consumption, 2006–16

6.7.2 Dark Rum Consumption by Price Segment, 2006–16

6.7.3 Dark Rum Consumption by Alcoholic Strength, 2006–16

6.8 Light Rum Consumption Analysis

6.8.1 Light Rum Consumption, 2006–16

6.8.2 Light Rum Consumption by Price Segment, 2006–16

6.8.3 Light Rum Consumption by Alcoholic Strength, 2006–16

7 Portugal Specialty Spirits Market Analysis

7.1 Specialty Spirits Market Growth Dynamics (Volume Analysis), 2006–16

7.2 Specialty Spirits Market Consumption Analysis, 2006–16

7.2.1 Specialty Spirits Market Volume Analysis, 2006–16

7.3 Specialty Spirits Consumption by Channels

7.3.1 Specialty Spirits Consumption by Channel, 2006–16

7.3.2 Specialty Spirits Off-premise Consumption, 2006–16

7.3.3 Specialty Spirits On-premise Consumption, 2006–16

7.4 Specialty Spirits Consumption by Price Segment, 2006–16

7.5 Specialty Spirits Consumption by Alcoholic Strength, 2006–16

7.6 Specialty Spirits Consumption by Segments, 2006–16

7.7 Other Specialty Consumption Analysis

7.7.1 Other Specialty Consumption, 2006–16

7.7.2 Other Specialty Consumption by Price Segment, 2006–16

7.7.3 Other Specialty Consumption by Alcoholic Strength, 2006–16

7.8 Ouzo Consumption Analysis

7.9 Raki Consumption Analysis

7.9.1 Raki Consumption, 2006–16

7.9.2 Raki Consumption by Price Segment, 2006–16

7.9.3 Raki Consumption by Alcoholic Strength, 2006–16

8 Portugal Tequila & Mezcal Market Analysis

8.1 Tequila & Mezcal Market Consumption Analysis, 2006–16

8.1.1 Tequila & Mezcal Market Volume Analysis, 2006–16

8.2 Tequila & Mezcal Consumption by Channels

8.2.1 Tequila & Mezcal Consumption by Channel, 2006–16

8.2.2 Tequila & Mezcal Off-premise Consumption, 2006–16

8.2.3 Tequila & Mezcal On-premise Consumption, 2006–16

8.3 Tequila & Mezcal Consumption by Price Segment, 2006–16

8.4 Tequila & Mezcal Consumption by Alcoholic Strength, 2006–16

9 Portugal Vodka Market Analysis

9.1 Vodka Market Growth Dynamics (Volume Analysis), 2006–16

9.2 Vodka Market Consumption Analysis, 2006–16

9.2.1 Vodka Market Volume Analysis, 2006–16

9.3 Vodka Consumption by Channels

9.3.1 Vodka Consumption by Channel, 2006–16

9.3.2 Vodka Off-premise Consumption, 2006–16

9.3.3 Vodka On-premise Consumption, 2006–16

9.4 Vodka Consumption by Price Segment, 2006–16

9.5 Vodka Consumption by Alcoholic Strength, 2006–16

9.6 Vodka Consumption by Segments, 2006–16

9.7 Unflavored Vodka Consumption Analysis

9.7.1 Unflavored Vodka Consumption, 2006–16

9.7.2 Unflavored Vodka Consumption by Price Segment, 2006–16

9.7.3 Unflavored Vodka Consumption by Alcoholic Strength, 2006–16

9.8 Flavored Vodka Consumption Analysis

9.8.1 Flavored Vodka Consumption, 2006–16

9.8.2 Flavored Vodka Consumption by Price Segment, 2006–16

9.8.3 Flavored Vodka Consumption by Alcoholic Strength, 2006–16

10 Portugal Whisk(e)y Market Analysis

10.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 2006–16

10.2 Whisk(e)y Market Consumption Analysis, 2006–16

10.2.1 Whisk(e)y Market Volume Analysis, 2006–16

10.3 Whisk(e)y Consumption by Channels

10.3.1 Whisk(e)y Consumption by Channel, 2006–16

10.3.2 Whisk(e)y Off-premise Consumption, 2006–16

10.3.3 Whisk(e)y On-premise Consumption, 2006–16

10.4 Whisk(e)y Consumption by Price Segment, 2006–16

10.5 Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.6 Whisk(e)y Consumption by Segments, 2006–16

10.7 American Whisk(e)y Consumption Analysis

10.7.1 American Whisk(e)y Consumption, 2006–16

10.7.2 American Whisk(e)y Consumption by Price Segment, 2006–16

10.7.3 American Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.8 Canadian Whisk(e)y Consumption Analysis

10.8.1 Canadian Whisk(e)y Consumption, 2006–16

10.8.2 Canadian Whisk(e)y Consumption by Price Segment, 2006–16

10.8.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.9 Irish Whisk(e)y Consumption Analysis

10.9.1 Irish Whisk(e)y Consumption, 2006–16

10.9.2 Irish Whisk(e)y Consumption by Price Segment, 2006–16

10.9.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.1 Scotch Whisk(e)y Consumption Analysis

10.10.1 Scotch Whisk(e)y Consumption, 2006–16

10.10.2 Scotch Whisk(e)y Consumption by Price Segment, 2006–16

10.10.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 2006–16

11 Appendix

12 Methodology

12.1 About Canadean

12.2 Disclaimer

Table 1: Portugal Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 2: Portugal Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16

Table 3: Portugal Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by volume

Table 4: Portugal Spirits Consumption (Liters m) by Category, 2006–11

Table 5: Portugal Spirits Consumption (Liters m) by Category, 2011–16

Table 6: Portugal Spirits Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016

Table 7: Portugal Spirits Consumption (Liters m) by Price Segment, 2006–11

Table 8: Portugal Spirits Consumption (Liters m) by Price Segment, 2011–16

Table 9: Portugal Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 10: Portugal Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 11: Spirits Consumption (Liters m) by Sales Channel, 2006–16

Table 12: Portugal Off-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 13: Portugal Off-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 14: Portugal On-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 15: Portugal On-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 16: Portugal Brandy Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 17: Portugal Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 18: Portugal Brandy Consumption (Liters m) by Channel, 2006–11

Table 19: Portugal Brandy Consumption (Liters m) by Channel, 2011–16

Table 20: Portugal Brandy Off-premise Consumption (Liters m), 2006–16

Table 21: Portugal Brandy On-premise Consumption (Liters m), 2006–16

Table 22: Portugal Brandy Consumption (Liters m) by Price Segment, 2006–11

Table 23: Portugal Brandy Consumption (Liters m) by Price Segment, 2011–16

Table 24: Portugal Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 25: Portugal Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 26: Portugal Brandy Consumption (Liters m) by Segments, 2006–11

Table 27: Portugal Brandy Consumption (Liters m) by Segments, 2011–16

Table 28: Portugal Armagnac Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 29: Portugal Armagnac Consumption (Liters m) by Price Segment, 2006–11

Table 30: Portugal Armagnac Consumption (Liters m) by Price Segments, 2011–16

Table 31: Portugal Armagnac Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 32: Portugal Armagnac Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 33: Portugal Cognac Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 34: Portugal Cognac Consumption (Liters m) by Price Segment, 2006–11

Table 35: Portugal Cognac Consumption (Liters m) by Price Segments, 2011–16

Table 36: Portugal Cognac Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 37: Portugal Cognac Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 38: Portugal Fruit Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 39: Portugal Fruit Brandy Consumption (Liters m) by Price Segment, 2006–11

Table 40: Portugal Fruit Brandy Consumption (Liters m) by Price Segments, 2011–16

Table 41: Portugal Fruit Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 42: Portugal Fruit Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 43: Portugal Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 44: Portugal Other Brandy Consumption (Liters m) by Price Segment, 2006–11

Table 45: Portugal Other Brandy Consumption (Liters m) by Price Segments, 2011–16

Table 46: Portugal Other Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 47: Portugal Other Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 48: Portugal Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 49: Portugal Gin & Genever Consumption (Liters m) by Channel, 2006–11

Table 50: Portugal Gin & Genever Consumption (Liters m) by Channel, 2011–16

Table 51: Portugal Gin & Genever Off-premise Consumption (Liters m), 2006–16

Table 52: Portugal Gin & Genever On-premise Consumption (Liters m), 2006–16

Table 53: Portugal Gin & Genever Consumption (Liters m) by Price Segment, 2006–11

Table 54: Portugal Gin & Genever Consumption (Liters m) by Price Segment, 2011–16

Table 55: Portugal Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 56: Portugal Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 57: Portugal Liqueurs & Cocktails Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 58: Portugal Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 59: Portugal Liqueurs & Cocktails Consumption (Liters m) by Channel, 2006–11

Table 60: Portugal Liqueurs & Cocktails Consumption (Liters m) by Channel, 2011–16

Table 61: Portugal Liqueurs & Cocktails Off-premise Consumption (Liters m), 2006–16

Table 62: Portugal Liqueurs & Cocktails On-premise Consumption (Liters m), 2006–16

Table 63: Portugal Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 2006–11

Table 64: Portugal Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16

Table 65: Portugal Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 66: Portugal Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 67: Portugal Liqueurs & Cocktails Consumption (Liters m) by Segments, 2006–11

Table 68: Portugal Liqueurs & Cocktails Consumption (Liters m) by Segments, 2011–16

Table 69: Portugal Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 70: Portugal Cream Liqueurs Consumption (Liters m) by Price Segment, 2006–11

Table 71: Portugal Cream Liqueurs Consumption (Liters m) by Price Segments, 2011–16

Table 72: Portugal Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 73: Portugal Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 74: Portugal Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 75: Portugal Fruit Liqueurs Consumption (Liters m) by Price Segment, 2006–11

Table 76: Portugal Fruit Liqueurs Consumption (Liters m) by Price Segments, 2011–16

Table 77: Portugal Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 78: Portugal Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 79: Portugal Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 80: Portugal Other Liqueurs Consumption (Liters m) by Price Segment, 2006–11

Table 81: Portugal Other Liqueurs Consumption (Liters m) by Price Segments, 2011–16

Table 82: Portugal Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 83: Portugal Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 84: Portugal Rum & Cane Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 85: Portugal Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 86: Portugal Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–11

Table 87: Portugal Rum & Cane Spirits Consumption (Liters m) by Channel, 2011–16

Table 88: Portugal Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16

Table 89: Portugal Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16

Table 90: Portugal Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–11

Table 91: Portugal Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2011–16

Table 92: Portugal Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 93: Portugal Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 94: Portugal Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–11

Table 95: Portugal Rum & Cane Spirits Consumption (Liters m) by Segments, 2011-16

Table 96: Portugal Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 97: Portugal Dark Rum Consumption (Liters m) by Price Segment, 2006–11

Table 98: Portugal Dark Rum Consumption (Liters m) by Price Segments, 2011–16

Table 99: Portugal Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 100: Portugal Dark Rum Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 101: Portugal Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 102: Portugal Light Rum Consumption (Liters m) by Price Segment, 2006–11

Table 103: Portugal Light Rum Consumption (Liters m) by Price Segments, 2011–16

Table 104: Portugal Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 105: Portugal Light Rum Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 106: Portugal Specialty Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 107: Portugal Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 108: Portugal Specialty Spirits Consumption (Liters m) by Channel, 2006–11

Table 109: Portugal Specialty Spirits Consumption (Liters m) by Channel, 2011–16

Table 110: Portugal Specialty Spirits Off-premise Consumption (Liters m), 2006–16

Table 111: Portugal Specialty Spirits On-premise Consumption (Liters m), 2006–16

Table 112: Portugal Specialty Spirits Consumption (Liters m) by Price Segment, 2006–11

Table 113: Portugal Specialty Spirits Consumption (Liters m) by Price Segment, 2011–16

Table 114: Portugal Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 115: Portugal Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 116: Portugal Specialty Spirits Consumption (Liters m) by Segments, 2006–11

Table 117: Portugal Specialty Spirits Consumption (Liters m) by Segments, 2011–16

Table 118: Portugal Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 119: Portugal Other Specialty Consumption (Liters m) by Price Segment, 2006–11

Table 120: Portugal Other Specialty Consumption (Liters m) by Price Segments, 2011–16

Table 121: Portugal Other Specialty Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 122: Portugal Other Specialty Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 123: Portugal Raki Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 124: Portugal Raki Consumption (Liters m) by Price Segment, 2006–11

Table 125: Portugal Raki Consumption (Liters m) by Price Segments, 2011–16

Table 126: Portugal Raki Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 127: Portugal Raki Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 128: Portugal Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 129: Portugal Tequila & Mezcal Consumption (Liters m) by Channel, 2006–11

Table 130: Portugal Tequila & Mezcal Consumption (Liters m) by Channel, 2011–16

Table 131: Portugal Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16

Table 132: Portugal Tequila & Mezcal On-premise Consumption (Liters m), 2006–16

Table 133: Portugal Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–11

Table 134: Portugal Tequila & Mezcal Consumption (Liters m) by Price Segment, 2011–16

Table 135: Portugal Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 136: Portugal Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 137: Portugal Vodka Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 138: Portugal Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 139: Portugal Vodka Consumption (Liters m) by Channel, 2006–11

Table 140: Portugal Vodka Consumption (Liters m) by Channel, 2011–16

Table 141: Portugal Vodka Off-premise Consumption (Liters m), 2006–16

Table 142: Portugal Vodka On-premise Consumption (Liters m), 2006–16

Table 143: Portugal Vodka Consumption (Liters m) by Price Segment, 2006–11

Table 144: Portugal Vodka Consumption (Liters m) by Price Segment, 2011–16

Table 145: Portugal Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 146: Portugal Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 147: Portugal Vodka Consumption (Liters m) by Segments, 2006–11

Table 148: Portugal Vodka Consumption (Liters m) by Segments, 2011–16

Table 149: Portugal Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 150: Portugal Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–11

Table 151: Portugal Unflavored Vodka Consumption (Liters m) by Price Segments, 2011–16

Table 152: Portugal Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 153: Portugal Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 154: Portugal Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 155: Portugal Flavored Vodka Consumption (Liters m) by Price Segment, 2006–11

Table 156: Portugal Flavored Vodka Consumption (Liters m) by Price Segments, 2011–16

Table 157: Portugal Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 158: Portugal Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 159: Portugal Whisk(e)y Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 160: Portugal Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 161: Portugal Whisk(e)y Consumption (Liters m) by Channel, 2006–11

Table 162: Portugal Whisk(e)y Consumption (Liters m) by Channel, 2011–16

Table 163: Portugal Whisk(e)y Off-premise Consumption (Liters m), 2006–16

Table 164: Portugal Whisk(e)y On-premise Consumption (Liters m), 2006–16

Table 165: Portugal Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 166: Portugal Whisk(e)y Consumption (Liters m) by Price Segment, 2011–16

Table 167: Portugal Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 168: Portugal Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 169: Portugal Whisk(e)y Consumption (Liters m) by Segments, 2006–11

Table 170: Portugal Whisk(e)y Consumption (Liters m) by Segments, 2011–16

Table 171: Portugal American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 172: Portugal American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 173: Portugal American Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 174: Portugal American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 175: Portugal American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 176: Portugal Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 177: Portugal Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 178: Portugal Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 179: Portugal Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 180: Portugal Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 181: Portugal Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 182: Portugal Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 183: Portugal Irish Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 184: Portugal Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 185: Portugal Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 186: Portugal Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 187: Portugal Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 188: Portugal Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 189: Portugal Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 190: Portugal Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 191: Portugal Spirits Consumption (Liters m), 2006–11

Table 192: Portugal Spirits Consumption (Liters m), 2011–16

Table 193: Portugal Spirits Consumption (Liters m) by Category, 2006–11

Table 194: Portugal Spirits Consumption (Liters m) by Category, 2011–16

Table 195: Portugal Off-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 196: Portugal Off-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 197: Portugal On-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 198: Portugal On-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 199: Portugal Brandy Volume (Liters m) by Price Segment, 2006–11

Table 200: Portugal Brandy Volume (Liters m) by Price Segment, 2011–16

Table 201: Portugal Gin & Genever Volume (Liters m) by Price Segment, 2006–11

Table 202: Portugal Gin & Genever Volume (Liters m) by Price Segment, 2011–16

Table 203: Portugal Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2006–11

Table 204: Portugal Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16

Table 205: Portugal Rum & Cane Spirits Volume (Liters m) by Price Segment, 2006–11

Table 206: Portugal Rum & Cane Spirits Volume (Liters m) by Price Segment, 2011–16

Table 207: Portugal Specialty Spirits Volume (Liters m) by Price Segment, 2006–11

Table 208: Portugal Specialty Spirits Volume (Liters m) by Price Segment, 2011–16

Table 209: Portugal Tequila & Mezcal Volume (Liters m) by Price Segment, 2006–11

Table 210: Portugal Tequila & Mezcal Volume (Liters m) by Price Segment, 2011–16

Table 211: Portugal Vodka Volume (Liters m) by Price Segment, 2006–11

Table 212: Portugal Vodka Volume (Liters m) by Price Segment, 2011–16

Table 213: Portugal Whisk(e)y Volume (Liters m) by Price Segment, 2006–11

Table 214: Portugal Whisk(e)y Volume (Liters m) by Price Segment, 2011–16

Table 215: Portugal Brandy Volume (Liters m) by Alcoholic Strength, 2006–11

Table 216: Portugal Brandy Volume (Liters m) by Alcoholic Strength, 2011–16

Table 217: Portugal Gin & Genever Volume (Liters m) by Alcoholic Strength, 2006–11

Table 218: Portugal Gin & Genever Volume (Liters m) by Alcoholic Strength, 2011–16

Table 219: Portugal Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 2006–11

Table 220: Portugal Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 2011–16

Table 221: Portugal Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2006–11

Table 222: Portugal Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Table 223: Portugal Specialty Spirits Volume (Liters m) by Alcoholic Strength, 2006–11

Table 224: Portugal Specialty Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Table 225: Portugal Tequila & Mezcal Volume (Liters m) by Alcoholic Strength, 2006–11

Table 226: Portugal Tequila & Mezcal Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Table 227: Portugal Vodka Volume (Liters m) by Alcoholic Strength, 2006–11

Table 228: Portugal Vodka Volume (Liters m) by Alcoholic Strength, 2011–16

Table 229: Portugal Whisk(e)y Volume (Liters m) by Alcoholic Strength, 2006–11

Table 230: Portugal Whisk(e)y Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Figure 1: Portugal Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 2: Portugal Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16

Figure 3: Portugal Spirits Market Dynamics, by Volume 2006–16

Figure 4: Portugal Spirits Consumption (Liters m) by Category, 2006–16

Figure 5: Portugal Spirits Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016

Figure 6: Portugal Spirits Consumption (Liters m) by Price Segment, 2006–16

Figure 7: Portugal Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 8: Spirits Distribution – Off and On-premise Trade, 2006–16

Figure 9: Portugal Off-premise Spirits Consumption (Liters m) by Category, 2006–16

Figure 10: Portugal On-premise Spirits Consumption (Liters m) by Category, 2006–16

Figure 11: Portugal Brandy Market Dynamics by Segments, 2006–16

Figure 12: Portugal Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 13: Portugal Brandy Consumption (Liters m) by Channel, 2006–16

Figure 14: Portugal Brandy Off-premise Consumption (Liters m), 2006–16

Figure 15: Portugal Brandy On-premise Consumption (Liters m), 2006–16

Figure 16: Portugal Brandy Consumption (Liters m) by Price Segment, 2006–16

Figure 17: Portugal Brandy Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 18: Portugal Brandy Consumption (Liters m) by Segments, 2006–16

Figure 19: Portugal Armagnac Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 20: Portugal Armagnac Consumption (Liters m) by Price Segment, 2006–16

Figure 21: Portugal Armagnac Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 22: Portugal Cognac Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 23: Portugal Cognac Consumption (Liters m) by Price Segment, 2006–16

Figure 24: Portugal Cognac Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 25: Portugal Fruit Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 26: Portugal Fruit Brandy Consumption (Liters m) by Price Segment, 2006–16

Figure 27: Portugal Fruit Brandy Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 28: Portugal Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 29: Portugal Other Brandy Consumption (Liters m) by Price Segment, 2006–16

Figure 30: Portugal Other Brandy Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 31: Portugal Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 32: Portugal Gin & Genever Consumption (Liters m) by Channel, 2006–16

Figure 33: Portugal Gin & Genever Off-premise Consumption (Liters m), 2006–16

Figure 34: Portugal Gin & Genever On-premise Consumption (Liters m), 2006–16

Figure 35: Portugal Gin & Genever Consumption (Liters m) by Price Segment, 2006–16

Figure 36: Portugal Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 37: Portugal Liqueurs & Cocktails Market Dynamics by Segments, 2006–16

Figure 38: Portugal Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 39: Portugal Liqueurs & Cocktails Consumption (Liters m) by Channel, 2006–16

Figure 40: Portugal Liqueurs & Cocktails Off-premise Consumption (Liters m), 2006–16

Figure 41: Portugal Liqueurs & Cocktails On-premise Consumption (Liters m), 2006–16

Figure 42: Portugal Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 2006–16

Figure 43: Portugal Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 44: Portugal Liqueurs & Cocktails Consumption (Liters m) by Segments, 2006–16

Figure 45: Portugal Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 46: Portugal Cream Liqueurs Consumption (Liters m) by Price Segment, 2006–16

Figure 47: Portugal Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 48: Portugal Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 49: Portugal Fruit Liqueurs Consumption (Liters m) by Price Segment, 2006–16

Figure 50: Portugal Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 51: Portugal Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 52: Portugal Other Liqueurs Consumption (Liters m) by Price Segment, 2006–16

Figure 53: Portugal Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 54: Portugal Rum & Cane Spirits Market Dynamics by Segments, 2006–16

Figure 55: Portugal Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 56: Portugal Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–16

Figure 57: Portugal Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16

Figure 58: Portugal Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16

Figure 59: Portugal Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–16

Figure 60: Portugal Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 61: Portugal Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–16

Figure 62: Portugal Dark Rum Consumption (Liters m) and Growth (year on year), 2006–16

Figure 63: Portugal Dark Rum Consumption (Liters m) by Price Segment, 2006–16

Figure 64: Portugal Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 65: Portugal Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 66: Portugal Light Rum Consumption (Liters m) by Price Segment, 2006–16

Figure 67: Portugal Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 68: Portugal Specialty Spirits Market Dynamics by Segments, 2006–16

Figure 69: Portugal Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 70: Portugal Specialty Spirits Consumption (Liters m) by Channel, 2006–16

Figure 71: Portugal Specialty Spirits Off-premise Consumption (Liters m), 2006–16

Figure 72: Portugal Specialty Spirits On-premise Consumption (Liters m), 2006–16

Figure 73: Portugal Specialty Spirits Consumption (Liters m) by Price Segment, 2006–16

Figure 74: Portugal Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 75: Portugal Specialty Spirits Consumption (Liters m) by Segments, 2006–16

Figure 76: Portugal Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 77: Portugal Other Specialty Consumption (Liters m) by Price Segment, 2006–16

Figure 78: Portugal Other Specialty Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 79: Portugal Raki Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 80: Portugal Raki Consumption (Liters m) by Price Segment, 2006–16

Figure 81: Portugal Raki Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 82: Portugal Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 83: Portugal Tequila & Mezcal Consumption (Liters m) by Channel, 2006–16

Figure 84: Portugal Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16

Figure 85: Portugal Tequila & Mezcal On-premise Consumption (Liters m), 2006–16

Figure 86: Portugal Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–16

Figure 87: Portugal Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 88: Portugal Vodka Market Dynamics by Segments, 2006–16

Figure 89: Portugal Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 90: Portugal Vodka Consumption (Liters m) by Channel, 2006–16

Figure 91: Portugal Vodka Off-premise Consumption (Liters m), 2006–16

Figure 92: Portugal Vodka On-premise Consumption (Liters m), 2006–16

Figure 93: Portugal Vodka Consumption (Liters m) by Price Segment, 2006–16

Figure 94: Portugal Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 95: Portugal Vodka Consumption (Liters m) by Segments, 2006–16

Figure 96: Portugal Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 97: Portugal Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–16

Figure 98: Portugal Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 99: Portugal Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 100: Portugal Flavored Vodka Consumption (Liters m) by Price Segment, 2006–16

Figure 101: Portugal Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 102: Portugal Whisk(e)y Market Dynamics by Segments, 2006–16

Figure 103: Portugal Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 104: Portugal Whisk(e)y Consumption (Liters m) by Channel, 2006–16

Figure 105: Portugal Whisk(e)y Off-premise Consumption (Liters m), 2006–16

Figure 106: Portugal Whisk(e)y On-premise Consumption (Liters m), 2006–16

Figure 107: Portugal Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 108: Portugal Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 109: Portugal Whisk(e)y Consumption (Liters m) by Segments, 2006–16

Figure 110: Portugal American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 111: Portugal American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 112: Portugal American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 113: Portugal Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 114: Portugal Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 115: Portugal Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 116: Portugal Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 117: Portugal Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 118: Portugal Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 119: Portugal Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 120: Portugal Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 121: Portugal Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16