Synopsis

• The Future of the Spirits Market in Mexico, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in Mexico.

• The report presents detailed analysis on the Spirits consumption trends in Mexico, historic and forecast Spirits consumption volume at market and category level, brand share, and distribution channel data.

• This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years.

Summary

Why was the report written?

"• This report provides authoritative and granular detail of the Spirits market in Mexico; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• Marketers account for volume changes, brand dynamics and distribution trends."

What are the key drivers behind recent market changes?

Consumers have been reacting to the effects of the global recession and the following recovery period on their discretionary spending – and the consumer markets have been no exception. While the country by country market changes have varied nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behaviour have affected total volumes, brands selected and type of products chosen.

What makes this report unique and essential to read?

The report provides the latest, highly detailed information on dynamics in the Mexican Spirits market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope

Detailed category coverage is provided, covering eight product segments that include: Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka and Whiskey.

Detailed product sales segmentation for volumes is provided, including brand data and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.

Reasons To Buy

The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting Spirits in Slovakia

Custom segmentation of the market provides unique views and insights for marketers on the volume, brand and distribution data, to give unparalleled insight into the market.

Key Highlights

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.

1.3 Summary Methodology

2 Mexico Spirits Market Overview

2.1 Market Dynamics by Volume

2.1.1 Overall Spirits Consumption, 2006–16

2.1.2 Per-capita Spirits consumption, 2006–16

2.1.3 Overall Spirits Market Growth Dynamics by Volume

2.1.4 Spirits Consumption by Category, 2006–16

2.1.5 Spirits Consumption – Trends and Forecasts

2.1.6 Mexico Spirits Consumption by Price Segment, 2006–16

2.1.7 Mexico Spirits Consumption by Alcoholic Strength, 2006–16

2.1.8 Spirits distribution – Off and On-premise Trade, 2006–16

2.1.9 Overall Off-premise Spirits Consumption by Category, 2006–16

2.1.10 Overall On-premise Spirits Consumption by Category, 2006–16

3 Mexico Brandy Market Analysis

3.1 Brandy Market Growth Dynamics (Volume Analysis), 2006–16

3.2 Brandy Market Consumption Analysis, 2006–16

3.2.1 Brandy Market Volume Analysis, 2006–16

3.3 Brandy Consumption by Channels

3.3.1 Brandy Consumption by Channel, 2006–16

3.3.2 Brandy Off-premise Consumption, 2006–16

3.3.3 Brandy On-premise Consumption, 2006–16

3.4 Brandy Consumption by Price Segment, 2006–16

3.5 Brandy Consumption by Alcoholic Strength, 2006–16

3.6 Brandy Consumption by Segments, 2006–16

3.7 Cognac Consumption Analysis

3.7.1 Cognac Consumption, 2006–16

3.7.2 Cognac Consumption by Price Segment, 2006–16

3.7.3 Cognac Consumption by Alcoholic Strength, 2006–16

3.8 Other Brandy Consumption Analysis

3.8.1 Other Brandy Consumption, 2006–16

3.8.2 Other Brandy Consumption by Price Segment, 2006–16

3.8.3 Other Brandy Consumption by Alcoholic Strength, 2006–16

4 Mexico Gin & Genever Market Analysis

4.1 Gin & Genever Market Consumption Analysis, 2006–16

4.1.1 Gin & Genever Market Volume Analysis, 2006–16

4.2 Gin & Genever Consumption by Channels

4.2.1 Gin & Genever Consumption by Channel, 2006–16

4.2.2 Gin & Genever Off-premise Consumption, 2006–16

4.2.3 Gin & Genever On-premise Consumption, 2006–16

4.3 Gin & Genever Consumption by Price Segment, 2006–16

4.4 Gin & Genever Consumption by Alcoholic Strength, 2006–16

5 Mexico Liqueurs & Cocktails Market Analysis

5.1 Liqueurs & Cocktails Market Growth Dynamics (Volume Analysis), 2006–16

5.2 Liqueurs & Cocktails Market Consumption Analysis, 2006–16

5.2.1 Liqueurs & Cocktails Market Volume Analysis, 2006–16

5.3 Liqueurs & Cocktails Consumption by Channels

5.3.1 Liqueurs & Cocktails Consumption by Channel, 2006–16

5.3.2 Liqueurs & Cocktails Off-premise Consumption, 2006–16

5.3.3 Liqueurs & Cocktails On-premise Consumption, 2006–16

5.4 Liqueurs & Cocktails Consumption by Price Segment, 2006–16

5.5 Liqueurs & Cocktails Consumption by Alcoholic Strength, 2006–16

5.6 Liqueurs & Cocktails Consumption by Segments, 2006–16

5.7 Cream Liqueurs Consumption Analysis

5.7.1 Cream Liqueurs Consumption, 2006–16

5.7.2 Cream Liqueurs Consumption by Price Segment, 2006–16

5.7.3 Cream Liqueurs Consumption by Alcoholic Strength, 2006–16

5.8 Fruit Liqueurs Consumption Analysis

5.8.1 Fruit Liqueurs Consumption, 2006–16

5.8.2 Fruit Liqueurs Consumption by Price Segment, 2006–16

5.8.3 Fruit Liqueurs Consumption by Alcoholic Strength, 2006–16

5.9 Other Liqueurs Consumption Analysis

5.9.1 Other Liqueurs Consumption, 2006–16

5.9.2 Other Liqueurs Consumption by Price Segment, 2006–16

5.9.3 Other Liqueurs Consumption by Alcoholic Strength, 2006–16

6 Mexico Rum & Cane Spirits Market Analysis

6.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16

6.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16

6.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16

6.3 Rum & Cane Spirits Consumption by Channels

6.3.1 Rum & Cane Spirits Consumption by Channel, 2006–16

6.3.2 Rum & Cane Spirits Off-premise Consumption, 2006–16

6.3.3 Rum & Cane Spirits On-premise Consumption, 2006–16

6.4 Rum & Cane Spirits Consumption by Price Segment, 2006–16

6.5 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16

6.6 Rum & Cane Spirits Consumption by Segments, 2006–16

6.7 Dark Rum Consumption Analysis

6.7.1 Dark Rum Consumption, 2006–16

6.7.2 Dark Rum Consumption by Price Segment, 2006–16

6.7.3 Dark Rum Consumption by Alcoholic Strength, 2006–16

6.8 Light Rum Consumption Analysis

6.8.1 Light Rum Consumption, 2006–16

6.8.2 Light Rum Consumption by Price Segment, 2006–16

6.8.3 Light Rum Consumption by Alcoholic Strength, 2006–16

7 Mexico Specialty Spirits Market Analysis

7.1 Specialty Spirits Market Growth Dynamics (Volume Analysis), 2006–16

7.2 Specialty Spirits Market Consumption Analysis, 2006–16

7.2.1 Specialty Spirits Market Volume Analysis, 2006–16

7.3 Specialty Spirits Consumption by Channels

7.3.1 Specialty Spirits Consumption by Channel, 2006–16

7.3.2 Specialty Spirits Off-premise Consumption, 2006–16

7.3.3 Specialty Spirits On-premise Consumption, 2006–16

7.4 Specialty Spirits Consumption by Price Segment, 2006–16

7.5 Specialty Spirits Consumption by Alcoholic Strength, 2006–16

7.6 Specialty Spirits Consumption by Segments, 2006–16

7.7 Other Specialty Consumption Analysis

7.7.1 Other Specialty Consumption, 2006–16

7.7.2 Other Specialty Consumption by Price Segment, 2006–16

7.7.3 Other Specialty Consumption by Alcoholic Strength, 2006–16

7.8 Raki Consumption Analysis

7.8.1 Raki Consumption, 2006–16

7.8.2 Raki Consumption by Price Segment, 2006–16

7.8.3 Raki Consumption by Alcoholic Strength, 2006–16

8 Mexico Tequila & Mezcal Market Analysis

8.1 Tequila & Mezcal Market Consumption Analysis, 2006–16

8.1.1 Tequila & Mezcal Market Volume Analysis, 2006–16

8.2 Tequila & Mezcal Consumption by Channels

8.2.1 Tequila & Mezcal Consumption by Channel, 2006–16

8.2.2 Tequila & Mezcal Off-premise Consumption, 2006–16

8.2.3 Tequila & Mezcal On-premise Consumption, 2006–16

8.3 Tequila & Mezcal Consumption by Price Segment, 2006–16

8.4 Tequila & Mezcal Consumption by Alcoholic Strength, 2006–16

9 Mexico Vodka Market Analysis

9.1 Vodka Market Growth Dynamics (Volume Analysis), 2006–16

9.2 Vodka Market Consumption Analysis, 2006–16

9.2.1 Vodka Market Volume Analysis, 2006–16

9.3 Vodka Consumption by Channels

9.3.1 Vodka Consumption by Channel, 2006–16

9.3.2 Vodka Off-premise Consumption, 2006–16

9.3.3 Vodka On-premise Consumption, 2006–16

9.4 Vodka Consumption by Price Segment, 2006–16

9.5 Vodka Consumption by Alcoholic Strength, 2006–16

9.6 Vodka Consumption by Segments, 2006–16

9.7 Unflavored Vodka Consumption Analysis

9.7.1 Unflavored Vodka Consumption, 2006–16

9.7.2 Unflavored Vodka Consumption by Price Segment, 2006–16

9.7.3 Unflavored Vodka Consumption by Alcoholic Strength, 2006–16

9.8 Flavored Vodka Consumption Analysis

9.8.1 Flavored Vodka Consumption, 2006–16

9.8.2 Flavored Vodka Consumption by Price Segment, 2006–16

9.8.3 Flavored Vodka Consumption by Alcoholic Strength, 2006–16

10 Mexico Whisk(e)y Market Analysis

10.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 2006–16

10.2 Whisk(e)y Market Consumption Analysis, 2006–16

10.2.1 Whisk(e)y Market Volume Analysis, 2006–16

10.3 Whisk(e)y Consumption by Channels

10.3.1 Whisk(e)y Consumption by Channel, 2006–16

10.3.2 Whisk(e)y Off-premise Consumption, 2006–16

10.3.3 Whisk(e)y On-premise Consumption, 2006–16

10.4 Whisk(e)y Consumption by Price Segment, 2006–16

10.5 Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.6 Whisk(e)y Consumption by Segments, 2006–16

10.7 American Whisk(e)y Consumption Analysis

10.7.1 American Whisk(e)y Consumption, 2006–16

10.7.2 American Whisk(e)y Consumption by Price Segment, 2006–16

10.7.3 American Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.8 Canadian Whisk(e)y Consumption Analysis

10.8.1 Canadian Whisk(e)y Consumption, 2006–16

10.8.2 Canadian Whisk(e)y Consumption by Price Segment, 2006–16

10.8.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.9 Irish Whisk(e)y Consumption Analysis

10.9.1 Irish Whisk(e)y Consumption, 2006–16

10.9.2 Irish Whisk(e)y Consumption by Price Segment, 2006–16

10.9.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.1 Scotch Whisk(e)y Consumption Analysis

10.10.1 Scotch Whisk(e)y Consumption, 2006–16

10.10.2 Scotch Whisk(e)y Consumption by Price Segment, 2006–16

10.10.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.11 Other Whisk(e)y Consumption Analysis

10.11.1 Other Whisk(e)y Consumption, 2006–16

10.11.2 Other Whisk(e)y Consumption by Price Segment, 2006–16

10.11.3 Other Whisk(e)y Consumption by Alcoholic Strength, 2006–16

11 Appendix

12 Methodology

12.1 About Canadean

12.2 Disclaimer

Table 1: Mexico Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 2: Mexico Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16

Table 3: Mexico Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by volume

Table 4: Mexico Spirits Consumption (Liters m) by Category, 2006–11

Table 5: Mexico Spirits Consumption (Liters m) by Category, 2011–16

Table 6: Mexico Spirits Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016

Table 7: Mexico Spirits Consumption (Liters m) by Price Segment, 2006–11

Table 8: Mexico Spirits Consumption (Liters m) by Price Segment, 2011–16

Table 9: Mexico Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 10: Mexico Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 11: Spirits Consumption (Liters m) by Sales Channel, 2006–16

Table 12: Mexico Off-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 13: Mexico Off-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 14: Mexico On-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 15: Mexico On-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 16: Mexico Brandy Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 17: Mexico Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 18: Mexico Brandy Consumption (Liters m) by Channel, 2006–11

Table 19: Mexico Brandy Consumption (Liters m) by Channel, 2011–16

Table 20: Mexico Brandy Off-premise Consumption (Liters m), 2006–16

Table 21: Mexico Brandy On-premise Consumption (Liters m), 2006–16

Table 22: Mexico Brandy Consumption (Liters m) by Price Segment, 2006–11

Table 23: Mexico Brandy Consumption (Liters m) by Price Segment, 2011–16

Table 24: Mexico Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 25: Mexico Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 26: Mexico Brandy Consumption (Liters m) by Segments, 2006–11

Table 27: Mexico Brandy Consumption (Liters m) by Segments, 2011–16

Table 28: Mexico Cognac Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 29: Mexico Cognac Consumption (Liters m) by Price Segment, 2006–11

Table 30: Mexico Cognac Consumption (Liters m) by Price Segments, 2011–16

Table 31: Mexico Cognac Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 32: Mexico Cognac Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 33: Mexico Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 34: Mexico Other Brandy Consumption (Liters m) by Price Segment, 2006–11

Table 35: Mexico Other Brandy Consumption (Liters m) by Price Segments, 2011–16

Table 36: Mexico Other Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 37: Mexico Other Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 38: Mexico Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 39: Mexico Gin & Genever Consumption (Liters m) by Channel, 2006–11

Table 40: Mexico Gin & Genever Consumption (Liters m) by Channel, 2011–16

Table 41: Mexico Gin & Genever Off-premise Consumption (Liters m), 2006–16

Table 42: Mexico Gin & Genever On-premise Consumption (Liters m), 2006–16

Table 43: Mexico Gin & Genever Consumption (Liters m) by Price Segment, 2006–11

Table 44: Mexico Gin & Genever Consumption (Liters m) by Price Segment, 2011–16

Table 45: Mexico Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 46: Mexico Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 47: Mexico Liqueurs & Cocktails Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 48: Mexico Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 49: Mexico Liqueurs & Cocktails Consumption (Liters m) by Channel, 2006–11

Table 50: Mexico Liqueurs & Cocktails Consumption (Liters m) by Channel, 2011–16

Table 51: Mexico Liqueurs & Cocktails Off-premise Consumption (Liters m), 2006–16

Table 52: Mexico Liqueurs & Cocktails On-premise Consumption (Liters m), 2006–16

Table 53: Mexico Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 2006–11

Table 54: Mexico Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16

Table 55: Mexico Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 56: Mexico Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 57: Mexico Liqueurs & Cocktails Consumption (Liters m) by Segments, 2006–11

Table 58: Mexico Liqueurs & Cocktails Consumption (Liters m) by Segments, 2011–16

Table 59: Mexico Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 60: Mexico Cream Liqueurs Consumption (Liters m) by Price Segment, 2006–11

Table 61: Mexico Cream Liqueurs Consumption (Liters m) by Price Segments, 2011–16

Table 62: Mexico Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 63: Mexico Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 64: Mexico Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 65: Mexico Fruit Liqueurs Consumption (Liters m) by Price Segment, 2006–11

Table 66: Mexico Fruit Liqueurs Consumption (Liters m) by Price Segments, 2011–16

Table 67: Mexico Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 68: Mexico Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 69: Mexico Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 70: Mexico Other Liqueurs Consumption (Liters m) by Price Segment, 2006–11

Table 71: Mexico Other Liqueurs Consumption (Liters m) by Price Segments, 2011–16

Table 72: Mexico Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 73: Mexico Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 74: Mexico Rum & Cane Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 75: Mexico Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 76: Mexico Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–11

Table 77: Mexico Rum & Cane Spirits Consumption (Liters m) by Channel, 2011–16

Table 78: Mexico Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16

Table 79: Mexico Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16

Table 80: Mexico Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–11

Table 81: Mexico Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2011–16

Table 82: Mexico Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 83: Mexico Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 84: Mexico Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–11

Table 85: Mexico Rum & Cane Spirits Consumption (Liters m) by Segments, 2011–16

Table 86: Mexico Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 87: Mexico Dark Rum Consumption (Liters m) by Price Segment, 2006–11

Table 88: Mexico Dark Rum Consumption (Liters m) by Price Segments, 2011–16

Table 89: Mexico Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 90: Mexico Dark Rum Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 91: Mexico Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 92: Mexico Light Rum Consumption (Liters m) by Price Segment, 2006–11

Table 93: Mexico Light Rum Consumption (Liters m) by Price Segments, 2011–16

Table 94: Mexico Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 95: Mexico Light Rum Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 96: Mexico Specialty Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 97: Mexico Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 98: Mexico Specialty Spirits Consumption (Liters m) by Channel, 2006–11

Table 99: Mexico Specialty Spirits Consumption (Liters m) by Channel, 2011–16

Table 100: Mexico Specialty Spirits Off-premise Consumption (Liters m), 2006–16

Table 101: Mexico Specialty Spirits On-premise Consumption (Liters m), 2006–16

Table 102: Mexico Specialty Spirits Consumption (Liters m) by Price Segment, 2006–11

Table 103: Mexico Specialty Spirits Consumption (Liters m) by Price Segment, 2011–16

Table 104: Mexico Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 105: Mexico Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 106: Mexico Specialty Spirits Consumption (Liters m) by Segments, 2006–11

Table 107: Mexico Specialty Spirits Consumption (Liters m) by Segments, 2011–16

Table 108: Mexico Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 109: Mexico Other Specialty Consumption (Liters m) by Price Segment, 2006–11

Table 110: Mexico Other Specialty Consumption (Liters m) by Price Segments, 2011–16

Table 111: Mexico Other Specialty Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 112: Mexico Other Specialty Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 113: Mexico Raki Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 114: Mexico Raki Consumption (Liters m) by Price Segment, 2006–11

Table 115: Mexico Raki Consumption (Liters m) by Price Segments, 2011–16

Table 116: Mexico Raki Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 117: Mexico Raki Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 118: Mexico Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 119: Mexico Tequila & Mezcal Consumption (Liters m) by Channel, 2006–11

Table 120: Mexico Tequila & Mezcal Consumption (Liters m) by Channel, 2011–16

Table 121: Mexico Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16

Table 122: Mexico Tequila & Mezcal On-premise Consumption (Liters m), 2006–16

Table 123: Mexico Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–11

Table 124: Mexico Tequila & Mezcal Consumption (Liters m) by Price Segment, 2011–16

Table 125: Mexico Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 126: Mexico Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 127: Mexico Vodka Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 128: Mexico Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 129: Mexico Vodka Consumption (Liters m) by Channel, 2006–11

Table 130: Mexico Vodka Consumption (Liters m) by Channel, 2011–16

Table 131: Mexico Vodka Off-premise Consumption (Liters m), 2006–16

Table 132: Mexico Vodka On-premise Consumption (Liters m), 2006–16

Table 133: Mexico Vodka Consumption (Liters m) by Price Segment, 2006–11

Table 134: Mexico Vodka Consumption (Liters m) by Price Segment, 2011–16

Table 135: Mexico Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 136: Mexico Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 137: Mexico Vodka Consumption (Liters m) by Segments, 2006–11

Table 138: Mexico Vodka Consumption (Liters m) by Segments, 2011–16

Table 139: Mexico Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 140: Mexico Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–11

Table 141: Mexico Unflavored Vodka Consumption (Liters m) by Price Segments, 2011–16

Table 142: Mexico Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 143: Mexico Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 144: Mexico Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 145: Mexico Flavored Vodka Consumption (Liters m) by Price Segment, 2006–11

Table 146: Mexico Flavored Vodka Consumption (Liters m) by Price Segments, 2011–16

Table 147: Mexico Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 148: Mexico Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 149: Mexico Whisk(e)y Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 150: Mexico Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 151: Mexico Whisk(e)y Consumption (Liters m) by Channel, 2006–11

Table 152: Mexico Whisk(e)y Consumption (Liters m) by Channel, 2011–16

Table 153: Mexico Whisk(e)y Off-premise Consumption (Liters m), 2006–16

Table 154: Mexico Whisk(e)y On-premise Consumption (Liters m), 2006–16

Table 155: Mexico Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 156: Mexico Whisk(e)y Consumption (Liters m) by Price Segment, 2011–16

Table 157: Mexico Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 158: Mexico Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 159: Mexico Whisk(e)y Consumption (Liters m) by Segments, 2006–11

Table 160: Mexico Whisk(e)y Consumption (Liters m) by Segments, 2011–16

Table 161: Mexico American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 162: Mexico American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 163: Mexico American Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 164: Mexico American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 165: Mexico American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 166: Mexico Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 167: Mexico Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 168: Mexico Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 169: Mexico Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 170: Mexico Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 171: Mexico Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 172: Mexico Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 173: Mexico Irish Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 174: Mexico Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 175: Mexico Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 176: Mexico Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 177: Mexico Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 178: Mexico Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 179: Mexico Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 180: Mexico Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 181: Mexico Other Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 182: Mexico Other Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 183: Mexico Other Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 184: Mexico Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 185: Mexico Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 186: Mexico Spirits Consumption (Liters m), 2006–11

Table 187: Mexico Spirits Consumption (Liters m), 2011–16

Table 188: Mexico Spirits Consumption (Liters m) by Category, 2006–11

Table 189: Mexico Spirits Consumption (Liters m) by Category, 2011–16

Table 190: Mexico Off-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 191: Mexico Off-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 192: Mexico On-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 193: Mexico On-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 194: Mexico Brandy Volume (Liters m) by Price Segment, 2006–11

Table 195: Mexico Brandy Volume (Liters m) by Price Segment, 2011–16

Table 196: Mexico Gin & Genever Volume (Liters m) by Price Segment, 2006–11

Table 197: Mexico Gin & Genever Volume (Liters m) by Price Segment, 2011–16

Table 198: Mexico Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2006–11

Table 199: Mexico Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16

Table 200: Mexico Rum & Cane Spirits Volume (Liters m) by Price Segment, 2006–11

Table 201: Mexico Rum & Cane Spirits Volume (Liters m) by Price Segment, 2011–16

Table 202: Mexico Specialty Spirits Volume (Liters m) by Price Segment, 2006–11

Table 203: Mexico Specialty Spirits Volume (Liters m) by Price Segment, 2011–16

Table 204: Mexico Tequila & Mezcal Volume (Liters m) by Price Segment, 2006–11

Table 205: Mexico Tequila & Mezcal Volume (Liters m) by Price Segment, 2011–16

Table 206: Mexico Vodka Volume (Liters m) by Price Segment, 2006–11

Table 207: Mexico Vodka Volume (Liters m) by Price Segment, 2011–16

Table 208: Mexico Whisk(e)y Volume (Liters m) by Price Segment, 2006–11

Table 209: Mexico Whisk(e)y Volume (Liters m) by Price Segment, 2011–16

Table 210: Mexico Brandy Volume (Liters m) by Alcoholic Strength, 2006–11

Table 211: Mexico Brandy Volume (Liters m) by Alcoholic Strength, 2011–16

Table 212: Mexico Gin & Genever Volume (Liters m) by Alcoholic Strength, 2006–11

Table 213: Mexico Gin & Genever Volume (Liters m) by Alcoholic Strength, 2011–16

Table 214: Mexico Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 2006–11

Table 215: Mexico Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 2011–16

Table 216: Mexico Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2006–11

Table 217: Mexico Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Table 218: Mexico Specialty Spirits Volume (Liters m) by Alcoholic Strength, 2006–11

Table 219: Mexico Specialty Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Table 220: Mexico Tequila & Mezcal Volume (Liters m) by Alcoholic Strength, 2006–11

Table 221: Mexico Tequila & Mezcal Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Table 222: Mexico Vodka Volume (Liters m) by Alcoholic Strength, 2006–11

Table 223: Mexico Vodka Volume (Liters m) by Alcoholic Strength, 2011–16

Table 224: Mexico Whisk(e)y Volume (Liters m) by Alcoholic Strength, 2006–11

Table 225: Mexico Whisk(e)y Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Figure 1: Mexico Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 2: Mexico Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16

Figure 3: Mexico Spirits Market Dynamics, by Volume 2006–16

Figure 4: Mexico Spirits Consumption (Liters m) by Category, 2006–16

Figure 5: Mexico Spirits Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016

Figure 6: Mexico Spirits Consumption (Liters m) by Price Segment, 2006–16

Figure 7: Mexico Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 8: Spirits Distribution – Off and On-premise Trade, 2006–16

Figure 9: Mexico Off-premise Spirits Consumption (Liters m) by Category, 2006–16

Figure 10: Mexico On-premise Spirits Consumption (Liters m) by Category, 2006–16

Figure 11: Mexico Brandy Market Dynamics by Segments, 2006–16

Figure 12: Mexico Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 13: Mexico Brandy Consumption (Liters m) by Channel, 2006–16

Figure 14: Mexico Brandy Off-premise Consumption (Liters m), 2006–16

Figure 15: Mexico Brandy On-premise Consumption (Liters m), 2006–16

Figure 16: Mexico Brandy Consumption (Liters m) by Price Segment, 2006–16

Figure 17: Mexico Brandy Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 18: Mexico Brandy Consumption (Liters m) by Segments, 2006–16

Figure 19: Mexico Cognac Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 20: Mexico Cognac Consumption (Liters m) by Price Segment, 2006–16

Figure 21: Mexico Cognac Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 22: Mexico Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 23: Mexico Other Brandy Consumption (Liters m) by Price Segment, 2006–16

Figure 24: Mexico Other Brandy Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 25: Mexico Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 26: Mexico Gin & Genever Consumption (Liters m) by Channel, 2006–16

Figure 27: Mexico Gin & Genever Off-premise Consumption (Liters m), 2006–16

Figure 28: Mexico Gin & Genever On-premise Consumption (Liters m), 2006–16

Figure 29: Mexico Gin & Genever Consumption (Liters m) by Price Segment, 2006–16

Figure 30: Mexico Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 31: Mexico Liqueurs & Cocktails Market Dynamics by Segments, 2006–16

Figure 32: Mexico Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 33: Mexico Liqueurs & Cocktails Consumption (Liters m) by Channel, 2006–16

Figure 34: Mexico Liqueurs & Cocktails Off-premise Consumption (Liters m), 2006–16

Figure 35: Mexico Liqueurs & Cocktails On-premise Consumption (Liters m), 2006–16

Figure 36: Mexico Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 2006–16

Figure 37: Mexico Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 38: Mexico Liqueurs & Cocktails Consumption (Liters m) by Segments, 2006–16

Figure 39: Mexico Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 40: Mexico Cream Liqueurs Consumption (Liters m) by Price Segment, 2006–16

Figure 41: Mexico Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 42: Mexico Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 43: Mexico Fruit Liqueurs Consumption (Liters m) by Price Segment, 2006–16

Figure 44: Mexico Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 45: Mexico Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 46: Mexico Other Liqueurs Consumption (Liters m) by Price Segment, 2006–16

Figure 47: Mexico Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 48: Mexico Rum & Cane Spirits Market Dynamics by Segments, 2006–16

Figure 49: Mexico Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 50: Mexico Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–16

Figure 51: Mexico Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16

Figure 52: Mexico Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16

Figure 53: Mexico Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–16

Figure 54: Mexico Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 55: Mexico Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–16

Figure 56: Mexico Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 57: Mexico Dark Rum Consumption (Liters m) by Price Segment, 2006–16

Figure 58: Mexico Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 59: Mexico Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 60: Mexico Light Rum Consumption (Liters m) by Price Segment, 2006–16

Figure 61: Mexico Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 62: Mexico Specialty Spirits Market Dynamics by Segments, 2006–16

Figure 63: Mexico Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 64: Mexico Specialty Spirits Consumption (Liters m) by Channel, 2006–16

Figure 65: Mexico Specialty Spirits Off-premise Consumption (Liters m), 2006–16

Figure 66: Mexico Specialty Spirits On-premise Consumption (Liters m), 2006–16

Figure 67: Mexico Specialty Spirits Consumption (Liters m) by Price Segment, 2006–16

Figure 68: Mexico Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 69: Mexico Specialty Spirits Consumption (Liters m) by Segments, 2006–16

Figure 70: Mexico Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 71: Mexico Other Specialty Consumption (Liters m) by Price Segment, 2006–16

Figure 72: Mexico Other Specialty Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 73: Mexico Raki Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 74: Mexico Raki Consumption (Liters m) by Price Segment, 2006–16

Figure 75: Mexico Raki Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 76: Mexico Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 77: Mexico Tequila & Mezcal Consumption (Liters m) by Channel, 2006–16

Figure 78: Mexico Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16

Figure 79: Mexico Tequila & Mezcal On-premise Consumption (Liters m), 2006–16

Figure 80: Mexico Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–16

Figure 81: Mexico Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 82: Mexico Vodka Market Dynamics by Segments, 2006–16

Figure 83: Mexico Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 84: Mexico Vodka Consumption (Liters m) by Channel, 2006–16

Figure 85: Mexico Vodka Off-premise Consumption (Liters m), 2006–16

Figure 86: Mexico Vodka On-premise Consumption (Liters m), 2006–16

Figure 87: Mexico Vodka Consumption (Liters m) by Price Segment, 2006–16

Figure 88: Mexico Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 89: Mexico Vodka Consumption (Liters m) by Segments, 2006–16

Figure 90: Mexico Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 91: Mexico Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–16

Figure 92: Mexico Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 93: Mexico Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 94: Mexico Flavored Vodka Consumption (Liters m) by Price Segment, 2006–16

Figure 95: Mexico Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 96: Mexico Whisk(e)y Market Dynamics by Segments, 2006–16

Figure 97: Mexico Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 98: Mexico Whisk(e)y Consumption (Liters m) by Channel, 2006–16

Figure 99: Mexico Whisk(e)y Off-premise Consumption (Liters m), 2006–16

Figure 100: Mexico Whisk(e)y On-premise Consumption (Liters m), 2006–16

Figure 101: Mexico Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 102: Mexico Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 103: Mexico Whisk(e)y Consumption (Liters m) by Segments, 2006–16

Figure 104: Mexico American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 105: Mexico American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 106: Mexico American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 107: Mexico Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 108: Mexico Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 109: Mexico Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 110: Mexico Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 111: Mexico Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 112: Mexico Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 113: Mexico Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 114: Mexico Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 115: Mexico Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 116: Mexico Other Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 117: Mexico Other Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 118: Mexico Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16