Synopsis

• The Future of the Spirits Market in Ireland, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in Ireland.

• The report presents detailed analysis on the Spirits consumption trends in Ireland, historic and forecast Spirits consumption volume at market and category level, brand share, and distribution channel data.

• This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years.

Summary

Why was the report written?

"• This report provides authoritative and granular detail of the Spirits market in Ireland; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• Marketers account for volume changes, brand dynamics and distribution trends."

What are the key drivers behind recent market changes?

Consumers have been reacting to the effects of the global recession and the following recovery period on their discretionary spending – and the consumer markets have been no exception. While the country by country market changes have varied nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behaviour have affected total volumes, and brands selected and type of products chosen.

What makes this report unique and essential to read?

The report provides the latest, highly detailed information on dynamics in the Irish Spirits market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope

Detailed category coverage is provided, covering eight product segments that include: Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka and Whiskey.

Detailed product sales segmentation for volumes is provided, including brand data and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.

Reasons To Buy

The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting Spirits in Slovakia

Custom segmentation of the market provides unique views and insights for marketers on the volume, brand and distribution data, to give unparalleled insight into the market.

Key Highlights

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.

1.3 Summary Methodology

2 Ireland Spirits Market Overview

2.1 Market Dynamics by Volume

2.1.1 Overall Spirits Consumption, 2006–16

2.1.2 Per-capita Spirits consumption, 2006–16

2.1.3 Overall Spirits Market Growth Dynamics by Volume

2.1.4 Spirits Consumption by Category, 2006–16

2.1.5 Spirits Consumption – Trends and Forecasts

2.1.6 Ireland Spirits Consumption by Price Segment, 2006–16

2.1.7 Ireland Spirits Consumption by Alcoholic Strength, 2006–16

2.1.8 Spirits distribution – Off and On-premise Trade, 2006–16

2.1.9 Overall Off-premise Spirits Consumption by Category, 2006–16

2.1.10 Overall On-premise Spirits Consumption by Category, 2006–16

3 Ireland Brandy Market Analysis

3.1 Brandy Market Growth Dynamics (Volume Analysis), 2006–16

3.2 Brandy Market Consumption Analysis, 2006–16

3.2.1 Brandy Market Volume Analysis, 2006–16

3.3 Brandy Consumption by Channels

3.3.1 Brandy Consumption by Channel, 2006–16

3.3.2 Brandy Off-premise Consumption, 2006–16

3.3.3 Brandy On-premise Consumption, 2006–16

3.4 Brandy Consumption by Price Segment, 2006–16

3.5 Brandy Consumption by Alcoholic Strength, 2006–16

3.6 Brandy Consumption by Segments, 2006–16

3.7 Cognac Consumption Analysis

3.7.1 Cognac Consumption, 2006–16

3.7.2 Cognac Consumption by Price Segment, 2006–16

3.7.3 Cognac Consumption by Alcoholic Strength, 2006–16

3.8 Other Brandy Consumption Analysis

3.8.1 Other Brandy Consumption, 2006–16

3.8.2 Other Brandy Consumption by Price Segment, 2006–16

3.8.3 Other Brandy Consumption by Alcoholic Strength, 2006–16

4 Ireland Gin & Genever Market Analysis

4.1 Gin & Genever Market Consumption Analysis, 2006–16

4.1.1 Gin & Genever Market Volume Analysis, 2006–16

4.2 Gin & Genever Consumption by Channels

4.2.1 Gin & Genever Consumption by Channel, 2006–16

4.2.2 Gin & Genever Off-premise Consumption, 2006–16

4.2.3 Gin & Genever On-premise Consumption, 2006–16

4.3 Gin & Genever Consumption by Price Segment, 2006–16

4.4 Gin & Genever Consumption by Alcoholic Strength, 2006–16

5 Ireland Liqueurs & Cocktails Market Analysis

5.1 Liqueurs & Cocktails Market Growth Dynamics (Volume Analysis), 2006–16

5.2 Liqueurs & Cocktails Market Consumption Analysis, 2006–16

5.2.1 Liqueurs & Cocktails Market Volume Analysis, 2006–16

5.3 Liqueurs & Cocktails Consumption by Channels

5.3.1 Liqueurs & Cocktails Consumption by Channel, 2006–16

5.3.2 Liqueurs & Cocktails Off-premise Consumption, 2006–16

5.3.3 Liqueurs & Cocktails On-premise Consumption, 2006–16

5.4 Liqueurs & Cocktails Consumption by Price Segment, 2006–16

5.5 Liqueurs & Cocktails Consumption by Alcoholic Strength, 2006–16

5.6 Liqueurs & Cocktails Consumption by Segments, 2006–16

5.7 Cream Liqueurs Consumption Analysis

5.7.1 Cream Liqueurs Consumption, 2006–16

5.7.2 Cream Liqueurs Consumption by Price Segment, 2006–16

5.7.3 Cream Liqueurs Consumption by Alcoholic Strength, 2006–16

5.8 Fruit Liqueurs Consumption Analysis

5.8.1 Fruit Liqueurs Consumption, 2006–16

5.8.2 Fruit Liqueurs Consumption by Price Segment, 2006–16

5.8.3 Fruit Liqueurs Consumption by Alcoholic Strength, 2006–16

5.9 Other Liqueurs Consumption Analysis

5.9.1 Other Liqueurs Consumption, 2006–16

5.9.2 Other Liqueurs Consumption by Price Segment, 2006–16

5.9.3 Other Liqueurs Consumption by Alcoholic Strength, 2006–16

6 Ireland Rum & Cane Spirits Market Analysis

6.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16

6.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16

6.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16

6.3 Rum & Cane Spirits Consumption by Channels

6.3.1 Rum & Cane Spirits Consumption by Channel, 2006–16

6.3.2 Rum & Cane Spirits Off-premise Consumption, 2006–16

6.3.3 Rum & Cane Spirits On-premise Consumption, 2006–16

6.4 Rum & Cane Spirits Consumption by Price Segment, 2006–16

6.5 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16

6.6 Rum & Cane Spirits Consumption by Segments, 2006–16

6.7 Dark Rum Consumption Analysis

6.7.1 Dark Rum Consumption, 2006–16

6.7.2 Dark Rum Consumption by Price Segment, 2006–16

6.7.3 Dark Rum Consumption by Alcoholic Strength, 2006–16

6.8 Light Rum Consumption Analysis

6.8.1 Light Rum Consumption, 2006–16

6.8.2 Light Rum Consumption by Price Segment, 2006–16

6.8.3 Light Rum Consumption by Alcoholic Strength, 2006–16

7 Ireland Specialty Spirits Market Analysis

7.1 Specialty Spirits Market Growth Dynamics (Volume Analysis), 2006–16

7.2 Specialty Spirits Market Consumption Analysis, 2006–16

7.2.1 Specialty Spirits Market Volume Analysis, 2006–16

7.3 Specialty Spirits Consumption by Channels

7.3.1 Specialty Spirits Consumption by Channel, 2006–16

7.3.2 Specialty Spirits Off-premise Consumption, 2006–16

7.3.3 Specialty Spirits On-premise Consumption, 2006–16

7.4 Specialty Spirits Consumption by Price Segment, 2006–16

7.5 Specialty Spirits Consumption by Alcoholic Strength, 2006–16

7.6 Specialty Spirits Consumption by Segments, 2006–16

7.7 Other Specialty Consumption Analysis

7.7.1 Other Specialty Consumption, 2006–16

7.7.2 Other Specialty Consumption by Price Segment, 2006–16

7.7.3 Other Specialty Consumption by Alcoholic Strength, 2006–16

7.8 Raki Consumption Analysis

7.8.1 Raki Consumption, 2006–16

7.8.2 Raki Consumption by Price Segment, 2006–16

7.8.3 Raki Consumption by Alcoholic Strength, 2006–16

8 Ireland Tequila & Mezcal Market Analysis

8.1 Tequila & Mezcal Market Consumption Analysis, 2006–16

8.1.1 Tequila & Mezcal Market Volume Analysis, 2006–16

8.2 Tequila & Mezcal Consumption by Channels

8.2.1 Tequila & Mezcal Consumption by Channel, 2006–16

8.2.2 Tequila & Mezcal Off-premise Consumption, 2006–16

8.2.3 Tequila & Mezcal On-premise Consumption, 2006–16

8.3 Tequila & Mezcal Consumption by Price Segment, 2006–16

8.4 Tequila & Mezcal Consumption by Alcoholic Strength, 2006–16

9 Ireland Vodka Market Analysis

9.1 Vodka Market Growth Dynamics (Volume Analysis), 2006–16

9.2 Vodka Market Consumption Analysis, 2006–16

9.2.1 Vodka Market Volume Analysis, 2006–16

9.3 Vodka Consumption by Channels

9.3.1 Vodka Consumption by Channel, 2006–16

9.3.2 Vodka Off-premise Consumption, 2006–16

9.3.3 Vodka On-premise Consumption, 2006–16

9.4 Vodka Consumption by Price Segment, 2006–16

9.5 Vodka Consumption by Alcoholic Strength, 2006–16

9.6 Vodka Consumption by Segments, 2006–16

9.7 Unflavored Vodka Consumption Analysis

9.7.1 Unflavored Vodka Consumption, 2006–16

9.7.2 Unflavored Vodka Consumption by Price Segment, 2006–16

9.7.3 Unflavored Vodka Consumption by Alcoholic Strength, 2006–16

9.8 Flavored Vodka Consumption Analysis

9.8.1 Flavored Vodka Consumption, 2006–16

9.8.2 Flavored Vodka Consumption by Price Segment, 2006–16

9.8.3 Flavored Vodka Consumption by Alcoholic Strength, 2006–16

10 Ireland Whisk(e)y Market Analysis

10.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 2006–16

10.2 Whisk(e)y Market Consumption Analysis, 2006–16

10.2.1 Whisk(e)y Market Volume Analysis, 2006–16

10.3 Whisk(e)y Consumption by Channels

10.3.1 Whisk(e)y Consumption by Channel, 2006–16

10.3.2 Whisk(e)y Off-premise Consumption, 2006–16

10.3.3 Whisk(e)y On-premise Consumption, 2006–16

10.4 Whisk(e)y Consumption by Price Segment, 2006–16

10.5 Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.6 Whisk(e)y Consumption by Segments, 2006–16

10.7 American Whisk(e)y Consumption Analysis

10.7.1 American Whisk(e)y Consumption, 2006–16

10.7.2 American Whisk(e)y Consumption by Price Segment, 2006–16

10.7.3 American Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.8 Canadian Whisk(e)y Consumption Analysis

10.8.1 Canadian Whisk(e)y Consumption, 2006–16

10.8.2 Canadian Whisk(e)y Consumption by Price Segment, 2006–16

10.8.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.9 Irish Whisk(e)y Consumption Analysis

10.9.1 Irish Whisk(e)y Consumption, 2006–16

10.9.2 Irish Whisk(e)y Consumption by Price Segment, 2006–16

10.9.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 2006–16

10.1 Scotch Whisk(e)y Consumption Analysis

10.10.1 Scotch Whisk(e)y Consumption, 2006–16

10.10.2 Scotch Whisk(e)y Consumption by Price Segment, 2006–16

10.10.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 2006–16

11 Appendix

12 Methodology

12.1 About Canadean

12.2 Disclaimer

Table 1: Ireland Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 2: Ireland Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16

Table 3: Ireland Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by volume

Table 4: Ireland Spirits Consumption (Liters m) by Category, 2006–11

Table 5: Ireland Spirits Consumption (Liters m) by Category, 2011–16

Table 6: Ireland Spirits Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016

Table 7: Ireland Spirits Consumption (Liters m) by Price Segment, 2006–11

Table 8: Ireland Spirits Consumption (Liters m) by Price Segment, 2011–16

Table 9: Ireland Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 10: Ireland Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 11: Spirits Consumption (Liters m) by Sales Channel, 2006–16

Table 12: Ireland Off-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 13: Ireland Off-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 14: Ireland On-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 15: Ireland On-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 16: Ireland Brandy Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 17: Ireland Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 18: Ireland Brandy Consumption (Liters m) by Channel, 2006–11

Table 19: Ireland Brandy Consumption (Liters m) by Channel, 2011–16

Table 20: Ireland Brandy Off-premise Consumption (Liters m), 2006–16

Table 21: Ireland Brandy On-premise Consumption (Liters m), 2006–16

Table 22: Ireland Brandy Consumption (Liters m) by Price Segment, 2006–11

Table 23: Ireland Brandy Consumption (Liters m) by Price Segment, 2011–16

Table 24: Ireland Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 25: Ireland Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 26: Ireland Brandy Consumption (Liters m) by Segments, 2006–11

Table 27: Ireland Brandy Consumption (Liters m) by Segments, 2011–16

Table 28: Ireland Cognac Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 29: Ireland Cognac Consumption (Liters m) by Price Segment, 2006–11

Table 30: Ireland Cognac Consumption (Liters m) by Price Segments, 2011–16

Table 31: Ireland Cognac Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 32: Ireland Cognac Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 33: Ireland Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 34: Ireland Other Brandy Consumption (Liters m) by Price Segment, 2006–11

Table 35: Ireland Other Brandy Consumption (Liters m) by Price Segments, 2011–16

Table 36: Ireland Other Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 37: Ireland Other Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 38: Ireland Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 39: Ireland Gin & Genever Consumption (Liters m) by Channel, 2006–11

Table 40: Ireland Gin & Genever Consumption (Liters m) by Channel, 2011–16

Table 41: Ireland Gin & Genever Off-premise Consumption (Liters m), 2006–16

Table 42: Ireland Gin & Genever On-premise Consumption (Liters m), 2006–16

Table 43: Ireland Gin & Genever Consumption (Liters m) by Price Segment, 2006–11

Table 44: Ireland Gin & Genever Consumption (Liters m) by Price Segment, 2011–16

Table 45: Ireland Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 46: Ireland Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 47: Ireland Liqueurs & Cocktails Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 48: Ireland Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 49: Ireland Liqueurs & Cocktails Consumption (Liters m) by Channel, 2006–11

Table 50: Ireland Liqueurs & Cocktails Consumption (Liters m) by Channel, 2011–16

Table 51: Ireland Liqueurs & Cocktails Off-premise Consumption (Liters m), 2006–16

Table 52: Ireland Liqueurs & Cocktails On-premise Consumption (Liters m), 2006–16

Table 53: Ireland Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 2006–11

Table 54: Ireland Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16

Table 55: Ireland Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 56: Ireland Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 57: Ireland Liqueurs & Cocktails Consumption (Liters m) by Segments, 2006–11

Table 58: Ireland Liqueurs & Cocktails Consumption (Liters m) by Segments, 2011–16

Table 59: Ireland Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 60: Ireland Cream Liqueurs Consumption (Liters m) by Price Segment, 2006–11

Table 61: Ireland Cream Liqueurs Consumption (Liters m) by Price Segments, 2011–16

Table 62: Ireland Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 63: Ireland Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 64: Ireland Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 65: Ireland Fruit Liqueurs Consumption (Liters m) by Price Segment, 2006–11

Table 66: Ireland Fruit Liqueurs Consumption (Liters m) by Price Segments, 2011–16

Table 67: Ireland Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 68: Ireland Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 69: Ireland Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 70: Ireland Other Liqueurs Consumption (Liters m) by Price Segment, 2006–11

Table 71: Ireland Other Liqueurs Consumption (Liters m) by Price Segments, 2011–16

Table 72: Ireland Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 73: Ireland Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 74: Ireland Rum & Cane Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 75: Ireland Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 76: Ireland Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–11

Table 77: Ireland Rum & Cane Spirits Consumption (Liters m) by Channel, 2011–16

Table 78: Ireland Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16

Table 79: Ireland Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16

Table 80: Ireland Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–11

Table 81: Ireland Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2011–16

Table 82: Ireland Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 83: Ireland Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 84: Ireland Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–11

Table 85: Ireland Rum & Cane Spirits Consumption (Liters m) by Segments, 2011–16

Table 86: Ireland Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 87: Ireland Dark Rum Consumption (Liters m) by Price Segment, 2006–11

Table 88: Ireland Dark Rum Consumption (Liters m) by Price Segments, 2011–16

Table 89: Ireland Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 90: Ireland Dark Rum Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 91: Ireland Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 92: Ireland Light Rum Consumption (Liters m) by Price Segment, 2006–11

Table 93: Ireland Light Rum Consumption (Liters m) by Price Segments, 2011–16

Table 94: Ireland Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 95: Ireland Light Rum Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 96: Ireland Specialty Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 97: Ireland Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 98: Ireland Specialty Spirits Consumption (Liters m) by Channel, 2006–11

Table 99: Ireland Specialty Spirits Consumption (Liters m) by Channel, 2011–16

Table 100: Ireland Specialty Spirits Off-premise Consumption (Liters m), 2006–16

Table 101: Ireland Specialty Spirits On-premise Consumption (Liters m), 2006–16

Table 102: Ireland Specialty Spirits Consumption (Liters m) by Price Segment, 2006–11

Table 103: Ireland Specialty Spirits Consumption (Liters m) by Price Segment, 2011–16

Table 104: Ireland Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 105: Ireland Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 106: Ireland Specialty Spirits Consumption (Liters m) by Segments, 2006–11

Table 107: Ireland Specialty Spirits Consumption (Liters m) by Segments, 2011–16

Table 108: Ireland Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 109: Ireland Other Specialty Consumption (Liters m) by Price Segment, 2006–11

Table 110: Ireland Other Specialty Consumption (Liters m) by Price Segments, 2011–16

Table 111: Ireland Other Specialty Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 112: Ireland Other Specialty Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 113: Ireland Raki Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 114: Ireland Raki Consumption (Liters m) by Price Segment, 2006–11

Table 115: Ireland Raki Consumption (Liters m) by Price Segments, 2011–16

Table 116: Ireland Raki Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 117: Ireland Raki Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 118: Ireland Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 119: Ireland Tequila & Mezcal Consumption (Liters m) by Channel, 2006–11

Table 120: Ireland Tequila & Mezcal Consumption (Liters m) by Channel, 2011–16

Table 121: Ireland Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16

Table 122: Ireland Tequila & Mezcal On-premise Consumption (Liters m), 2006–16

Table 123: Ireland Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–11

Table 124: Ireland Tequila & Mezcal Consumption (Liters m) by Price Segment, 2011–16

Table 125: Ireland Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 126: Ireland Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 127: Ireland Vodka Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 128: Ireland Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 129: Ireland Vodka Consumption (Liters m) by Channel, 2006–11

Table 130: Ireland Vodka Consumption (Liters m) by Channel, 2011–16

Table 131: Ireland Vodka Off-premise Consumption (Liters m), 2006–16

Table 132: Ireland Vodka On-premise Consumption (Liters m), 2006–16

Table 133: Ireland Vodka Consumption (Liters m) by Price Segment, 2006–11

Table 134: Ireland Vodka Consumption (Liters m) by Price Segment, 2011–16

Table 135: Ireland Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 136: Ireland Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 137: Ireland Vodka Consumption (Liters m) by Segments, 2006–11

Table 138: Ireland Vodka Consumption (Liters m) by Segments, 2011–16

Table 139: Ireland Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 140: Ireland Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–11

Table 141: Ireland Unflavored Vodka Consumption (Liters m) by Price Segments, 2011–16

Table 142: Ireland Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 143: Ireland Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 144: Ireland Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 145: Ireland Flavored Vodka Consumption (Liters m) by Price Segment, 2006–11

Table 146: Ireland Flavored Vodka Consumption (Liters m) by Price Segments, 2011–16

Table 147: Ireland Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 148: Ireland Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 149: Ireland Whisk(e)y Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments

Table 150: Ireland Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 151: Ireland Whisk(e)y Consumption (Liters m) by Channel, 2006–11

Table 152: Ireland Whisk(e)y Consumption (Liters m) by Channel, 2011–16

Table 153: Ireland Whisk(e)y Off-premise Consumption (Liters m), 2006–16

Table 154: Ireland Whisk(e)y On-premise Consumption (Liters m), 2006–16

Table 155: Ireland Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 156: Ireland Whisk(e)y Consumption (Liters m) by Price Segment, 2011–16

Table 157: Ireland Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 158: Ireland Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 159: Ireland Whisk(e)y Consumption (Liters m) by Segments, 2006–11

Table 160: Ireland Whisk(e)y Consumption (Liters m) by Segments, 2011–16

Table 161: Ireland American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 162: Ireland American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 163: Ireland American Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 164: Ireland American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 165: Ireland American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 166: Ireland Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 167: Ireland Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 168: Ireland Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 169: Ireland Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 170: Ireland Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 171: Ireland Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 172: Ireland Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 173: Ireland Irish Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 174: Ireland Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 175: Ireland Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 176: Ireland Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Table 177: Ireland Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11

Table 178: Ireland Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16

Table 179: Ireland Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11

Table 180: Ireland Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16

Table 181: Ireland Spirits Consumption (Liters m), 2006–11

Table 182: Ireland Spirits Consumption (Liters m), 2011–16

Table 183: Ireland Spirits Consumption (Liters m) by Category, 2006–11

Table 184: Ireland Spirits Consumption (Liters m) by Category, 2011–16

Table 185: Ireland Off-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 186: Ireland Off-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 187: Ireland On-premise Spirits Consumption (Liters m) by Category, 2006–11

Table 188: Ireland On-premise Spirits Consumption (Liters m) by Category, 2011–16

Table 189: Ireland Brandy Volume (Liters m) by Price Segment, 2006–11

Table 190: Ireland Brandy Volume (Liters m) by Price Segment, 2011–16

Table 191: Ireland Gin & Genever Volume (Liters m) by Price Segment, 2006–11

Table 192: Ireland Gin & Genever Volume (Liters m) by Price Segment, 2011–16

Table 193: Ireland Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2006–11

Table 194: Ireland Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16

Table 195: Ireland Rum & Cane Spirits Volume (Liters m) by Price Segment, 2006–11

Table 196: Ireland Rum & Cane Spirits Volume (Liters m) by Price Segment, 2011–16

Table 197: Ireland Specialty Spirits Volume (Liters m) by Price Segment, 2006–11

Table 198: Ireland Specialty Spirits Volume (Liters m) by Price Segment, 2011–16

Table 199: Ireland Tequila & Mezcal Volume (Liters m) by Price Segment, 2006–11

Table 200: Ireland Tequila & Mezcal Volume (Liters m) by Price Segment, 2011–16

Table 201: Ireland Vodka Volume (Liters m) by Price Segment, 2006–11

Table 202: Ireland Vodka Volume (Liters m) by Price Segment, 2011–16

Table 203: Ireland Whisk(e)y Volume (Liters m) by Price Segment, 2006–11

Table 204: Ireland Whisk(e)y Volume (Liters m) by Price Segment, 2011–16

Table 205: Ireland Brandy Volume (Liters m) by Alcoholic Strength, 2006–11

Table 206: Ireland Brandy Volume (Liters m) by Alcoholic Strength, 2011–16

Table 207: Ireland Gin & Genever Volume (Liters m) by Alcoholic Strength, 2006–11

Table 208: Ireland Gin & Genever Volume (Liters m) by Alcoholic Strength, 2011–16

Table 209: Ireland Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 2006–11

Table 210: Ireland Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 2011–16

Table 211: Ireland Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2006–11

Table 212: Ireland Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Table 213: Ireland Specialty Spirits Volume (Liters m) by Alcoholic Strength, 2006–11

Table 214: Ireland Specialty Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Table 215: Ireland Tequila & Mezcal Volume (Liters m) by Alcoholic Strength, 2006–11

Table 216: Ireland Tequila & Mezcal Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Table 217: Ireland Vodka Volume (Liters m) by Alcoholic Strength, 2006–11

Table 218: Ireland Vodka Volume (Liters m) by Alcoholic Strength, 2011–16

Table 219: Ireland Whisk(e)y Volume (Liters m) by Alcoholic Strength, 2006–11

Table 220: Ireland Whisk(e)y Spirits Volume (Liters m) by Alcoholic Strength, 2011–16

Figure 1: Ireland Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 2: Ireland Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16

Figure 3: Ireland Spirits Market Dynamics, by Volume 2006–16

Figure 4: Ireland Spirits Consumption (Liters m) by Category, 2006–16

Figure 5: Ireland Spirits Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016

Figure 6: Ireland Spirits Consumption (Liters m) by Price Segment, 2006–16

Figure 7: Ireland Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 8: Spirits Distribution – Off and On-premise Trade, 2006–16

Figure 9: Ireland Off-premise Spirits Consumption (Liters m) by Category, 2006–16

Figure 10: Ireland On-premise Spirits Consumption (Liters m) by Category, 2006–16

Figure 11: Ireland Brandy Market Dynamics by Segments, 2006–16

Figure 12: Ireland Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 13: Ireland Brandy Consumption (Liters m) by Channel, 2006–16

Figure 14: Ireland Brandy Off-premise Consumption (Liters m), 2006–16

Figure 15: Ireland Brandy On-premise Consumption (Liters m), 2006–16

Figure 16: Ireland Brandy Consumption (Liters m) by Price Segment, 2006–16

Figure 17: Ireland Brandy Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 18: Ireland Brandy Consumption (Liters m) by Segments, 2006–16

Figure 19: Ireland Cognac Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 20: Ireland Cognac Consumption (Liters m) by Price Segment, 2006–16

Figure 21: Ireland Cognac Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 22: Ireland Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 23: Ireland Other Brandy Consumption (Liters m) by Price Segment, 2006–16

Figure 24: Ireland Other Brandy Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 25: Ireland Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 26: Ireland Gin & Genever Consumption (Liters m) by Channel, 2006–16

Figure 27: Ireland Gin & Genever Off-premise Consumption (Liters m), 2006–16

Figure 28: Ireland Gin & Genever On-premise Consumption (Liters m), 2006–16

Figure 29: Ireland Gin & Genever Consumption (Liters m) by Price Segment, 2006–16

Figure 30: Ireland Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 31: Ireland Liqueurs & Cocktails Market Dynamics by Segments, 2006–16

Figure 32: Ireland Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 33: Ireland Liqueurs & Cocktails Consumption (Liters m) by Channel, 2006–16

Figure 34: Ireland Liqueurs & Cocktails Off-premise Consumption (Liters m), 2006–16

Figure 35: Ireland Liqueurs & Cocktails On-premise Consumption (Liters m), 2006–16

Figure 36: Ireland Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 2006–16

Figure 37: Ireland Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 38: Ireland Liqueurs & Cocktails Consumption (Liters m) by Segments, 2006–16

Figure 39: Ireland Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 40: Ireland Cream Liqueurs Consumption (Liters m) by Price Segment, 2006–16

Figure 41: Ireland Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 42: Ireland Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 43: Ireland Fruit Liqueurs Consumption (Liters m) by Price Segment, 2006–16

Figure 44: Ireland Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 45: Ireland Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 46: Ireland Other Liqueurs Consumption (Liters m) by Price Segment, 2006–16

Figure 47: Ireland Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 48: Ireland Rum & Cane Spirits Market Dynamics by Segments, 2006–16

Figure 49: Ireland Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 50: Ireland Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–16

Figure 51: Ireland Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16

Figure 52: Ireland Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16

Figure 53: Ireland Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–16

Figure 54: Ireland Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 55: Ireland Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–16

Figure 56: Ireland Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 57: Ireland Dark Rum Consumption (Liters m) by Price Segment, 2006–16

Figure 58: Ireland Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 59: Ireland Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 60: Ireland Light Rum Consumption (Liters m) by Price Segment, 2006–16

Figure 61: Ireland Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 62: Ireland Specialty Spirits Market Dynamics by Segments, 2006–16

Figure 63: Ireland Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 64: Ireland Specialty Spirits Consumption (Liters m) by Channel, 2006–16

Figure 65: Ireland Specialty Spirits Off-premise Consumption (Liters m), 2006–16

Figure 66: Ireland Specialty Spirits On-premise Consumption (Liters m), 2006–16

Figure 67: Ireland Specialty Spirits Consumption (Liters m) by Price Segment, 2006–16

Figure 68: Ireland Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 69: Ireland Specialty Spirits Consumption (Liters m) by Segments, 2006–16

Figure 70: Ireland Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 71: Ireland Other Specialty Consumption (Liters m) by Price Segment, 2006–16

Figure 72: Ireland Other Specialty Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 73: Ireland Raki Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 74: Ireland Raki Consumption (Liters m) by Price Segment, 2006–16

Figure 75: Ireland Raki Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 76: Ireland Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 77: Ireland Tequila & Mezcal Consumption (Liters m) by Channel, 2006–16

Figure 78: Ireland Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16

Figure 79: Ireland Tequila & Mezcal On-premise Consumption (Liters m), 2006–16

Figure 80: Ireland Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–16

Figure 81: Ireland Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 82: Ireland Vodka Market Dynamics by Segments, 2006–16

Figure 83: Ireland Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 84: Ireland Vodka Consumption (Liters m) by Channel, 2006–16

Figure 85: Ireland Vodka Off-premise Consumption (Liters m), 2006–16

Figure 86: Ireland Vodka On-premise Consumption (Liters m), 2006–16

Figure 87: Ireland Vodka Consumption (Liters m) by Price Segment, 2006–16

Figure 88: Ireland Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 89: Ireland Vodka Consumption (Liters m) by Segments, 2006–16

Figure 90: Ireland Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 91: Ireland Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–16

Figure 92: Ireland Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 93: Ireland Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 94: Ireland Flavored Vodka Consumption (Liters m) by Price Segment, 2006–16

Figure 95: Ireland Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 96: Ireland Whisk(e)y Market Dynamics by Segments, 2006–16

Figure 97: Ireland Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 98: Ireland Whisk(e)y Consumption (Liters m) by Channel, 2006–16

Figure 99: Ireland Whisk(e)y Off-premise Consumption (Liters m), 2006–16

Figure 100: Ireland Whisk(e)y On-premise Consumption (Liters m), 2006–16

Figure 101: Ireland Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 102: Ireland Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 103: Ireland Whisk(e)y Consumption (Liters m) by Segments, 2006–16

Figure 104: Ireland American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 105: Ireland American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 106: Ireland American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 107: Ireland Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 108: Ireland Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 109: Ireland Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 110: Ireland Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 111: Ireland Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 112: Ireland Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16

Figure 113: Ireland Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16

Figure 114: Ireland Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16

Figure 115: Ireland Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16