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The personal care market has been developing rapidly primarily due to the increasing purchasing power and rise of conscious consumers. The market which is valued at INR 224 bn in 2009 is estimated to grow at 19% CAGR. Players in the market are tapping into the large potential in the market by providing a wide range of products at different prices towards meeting the specific requirements of the consumers. The report begins with an overview of the market providing information regarding the market size and forecasted growth, the market segmentation by product as well as by region. The various segments in the market have been briefly highlighted including bath & shower, hair care, skin care, colour cosmetics and fragrance. The import export figures have been included as well as the country-wise segmentation of the same. An analysis of the drivers explains the factors for growth of the industry including Increase in disposable income, increase in consumer base, rise in organized retail, increase in awareness, adoption of Western styles and availability of natural products. The key challenges identified encompass regulatory shortcomings, high price of commodities and perception towards application of chemicals. Key trends in the market have also been analyzed including rising mergers and acquisitions, companies lowering product prices, developing male personal care market, entry of international players and, constant innovation and focus on branding. The competition section provides a product matrix for all the major players in the market. It also includes complete profiles of the major domestic and foreign players in the market including corporate information, financials and business highlights.
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