Synopsis

Canadean’s, "Fortified Wine in Italy to 2016: Databook" provides detailed historic and forecast Fortified Wine consumption figures for the Italian market. The report provides data to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. This data is segmented to cover key categories and segments. It also includes an analysis of the macro business environment and drivers of the market in Italy

Summary

"Fortified Wine in Italy to 2016: Databook" is the result of Canadean’s extensive market research covering the Fortified Wine category in Italy. The report provides a top-level overview and detailed insight into the operating environment of the Fortified Wine market in Italy. As such, it is an essential tool for companies active across the Italy alcoholic drinks value chain and for new players considering entering the market.

Scope

• Overview of the still wine market in Italy

• Analysis on historic consumption of Fortified Wine in Italy by value and categories

• Detailed historic and forecast data of the fortified wine market in Italy by category

• Forecast consumption data on the fortified wine market in Italy by value and categories

Reasons To Buy

• Provides you with important figures on consumption of the fortified wine category in Italy

• Allows you to analyze the fortified wine market in Italy with a detailed current and historic consumption by value and categories

• Helps you plan your future business decisions using forecast figures for the category along with category level information

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 Introduction

1.2.2 Large scale, international, program of online consumer surveys

1.2.3 Nationally Representative results (age, gender)

1.2.4 Parents answered on their children’s behalf

1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories

1.2.6 Integrated with industry calling and secondary research

2 Italy Fortified Wine Market

2.1 Market Dynamics & Volume Analysis

2.2 Fortified Wine by Category

2.2.1 Port Wine Consumption and Growth Dynamics

2.2.2 Sherry Consumption and Growth Dynamics

2.2.3 Madeira & Marsala Consumption and Growth Dynamics

2.2.4 Vermouth Consumption and Growth Dynamics

2.3 Fortified Wine by Alcoholic Strength

2.4 Fortified Wine by Brands

3 Appendix

4 Methodology

4.1 About Canadean

4.2 Disclaimer

Table 1: Volume Units for Wine Market

Table 2: Italy Fortified Wine Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (Liters m 2016), by Category

Table 3: Italy Fortified Wine Consumption (Liters m), 2006-16

Table 4: Italy Fortified Wine Consumption (Liters m), by Category, 2006-11

Table 5: Italy Fortified Wine Consumption (Liters m), by Category, 2011-16

Table 6: Italy Fortified Wine Consumption by Category, (% vol), 2006-16

Table 7: Italy Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006-16

Table 8: Italy Sherry Wine Consumption (Liters m) and Growth (Y-o-Y), 2006-16

Table 9: Italy Madeira & Marsala Wine Consumption (Liters m) and Growth (Y-o-Y), 2006-16

Table 10: Italy Vermouth Wine Consumption (Liters m) and Growth (Y-o-Y), 2006-16

Table 11: Italy Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2006-11

Table 12: Italy Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2011-16

Table 13: Italy Fortified Wine Consumption by Top Brands (Liters m), 2008-11

Table 14: Italy Fortified Wine Consumption (Liters m), by Category, 2006-11

Table 15: Italy Fortified Wine Consumption (Liters m), by Category, 2011-16

Figure 1: Consumer Panel Report Methodology

Figure 2: Italy Fortified Wine Market Dynamics, by Category, 2006-16

Figure 3: Italy Fortified Wine Consumption (Liters m) and Growth (Y-o-Y), 2006-16

Figure 4: Italy Fortified Wine Consumption (Liters m) by Category, 2006-16

Figure 5: Fortified Wine Consumption by Category (% vol), 2006-16

Figure 6: Port Wine Consumption (Liters m) and Growth (Y-o-Y),, 2006-11

Figure 7: Sherry Consumption (Liters m) and Growth (Y-o-Y), 2006-11

Figure 8: Madeira & Marsala Consumption (Liters m) and Growth (Y-o-Y), 2006-11

Figure 9: Vermouth Consumption (Liters m) and Growth (Y-o-Y), 2006-11

Figure 10: Italy Fortified Wine Brands (Liters m), 2008-11