Synopsis

This report provides the results for the Suncare market in the US from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Marketers in the Suncare market in the US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Suncare market in the US they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.

Scope

Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such marketers need to know what these trends are and be able to quantify their influence in the market.

This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy

The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

Detailed category coverage is provided, covering the After-Sun market, the Self-Tan market and the Sun Protection market.

Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.

Detailed brand and private label category shares for 2011 for each product category

Unique retailer choice and switching data at the product category level for 2011

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 Consumer Trends

1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)

1.2.3 End Consumers

1.2.4 Volume Units and Aggregations

1.2.5 Exchange Rates

1.2.6 Population Profiles (for interpretation of tables and charts)

1.3 Methodology

1.3.1 Introduction

1.3.2 Large scale, international, program of online consumer surveys

1.3.3 Nationally Representative results (age, gender)

1.3.4 Parents answered on their children's behalf

1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories

1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

2.1 Cohort Groups and Sun-care Market Value

2.1.1 Age Groups

2.1.2 Gender Groups

2.1.3 Location Groups

2.1.4 Education Achieved Groups

2.1.5 Wealth Groups

2.1.6 Busy Lives Groups

2.2 Cohort Groups and Market Value by Category

2.2.1 After-sun

2.2.2 Self-tan

2.2.3 Sun Protection

2.3 Behavioural Trends and Market Value

2.3.1 After-sun

2.3.2 Self-tan

2.3.3 Sun Protection

3 Consumption Analysis

3.1 Consumption Frequencies by Age and Gender

3.1.1 After-sun

3.1.2 Self-tan

3.1.3 Sun Protection

3.2 Consumer Profiles by Product Category

3.2.1 After-sun

3.2.2 Self-tan

3.2.3 Sun Protection

4 Brand vs. Private Label Choices

4.1 Brand vs. Private Label Volume Share

4.1.1 By Category

4.2 Sun Care Brand Choice and Private Label Shares

4.2.1 After-sun

4.2.2 Self-tan

4.2.3 Sun Protection

5 The Share of Consumers influenced by Trends

5.1 Trend Drivers of Consumers' Product Choices

5.1.1 Overall Sun Care

5.1.2 After-sun

5.1.3 Self-tan

5.1.4 Sun Protection

6 Consumption Impact: Market Valuation

6.1 Sun Care Value Impact of Consumer Consumption Behaviour

6.1.1 Market Value by Category

6.1.2 Market Volume by Category

6.2 Sun-care Value Analysis by Category

6.2.1 Share by Category

6.2.2 Expenditure per Capita by Category

6.2.3 Expenditure per Household by Category

6.3 Sun-care Volume Impact of Consumer Behaviour Trends

6.3.1 Share Growth by Category

6.3.2 Consumption per Capita by Category

6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share

7.1 Retailer Volume Share

7.1.1 Retailer Volume Share in Sun Care

7.2 Retailer Volume Share by Category

7.2.1 Retail Share by Volume - After-sun

7.2.2 Retail Share by Volume - Self-tan

7.2.3 Retail Share by Volume - Sun Protection

7.3 Levels of Retailer Switching in the Last Six Months

7.3.1 Matrix of Switching Behavior in Last Six Months of 2011

7.3.2 Ahold Switching analysis

7.3.3 C&S Wholesale Grocers Switching analysis

7.3.4 Costco Switching analysis

7.3.5 Kroger Switching analysis

7.3.6 Publix Switching analysis

7.3.7 Supervalu Switching analysis

7.3.8 Wal-Mart Switching analysis

7.3.9 Other Switching analysis

7.4 Profiles of End-Consumers of Sun Care, by Retailer Used

7.4.1 Ahold

7.4.2 C&S Wholesale Grocers

7.4.3 Costco

7.4.4 Kroger

7.4.5 Publix

7.4.6 Safeway

7.4.7 Supervalu

7.4.8 Wal-Mart

7.4.9 Other

8 Appendix

8.1 About Canadean

8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Sun Care Market

Table 2: Foreign Exchange Rate - US$ Vs. US$, 2011

Table 3: Population Profiles

Table 4: United States Sun Care Value Share (%), by Age Groups, 2011

Table 5: United States Sun Care Value Share (%), by Gender, 2011

Table 6: United States Sun Care Value Share (%), by Urban and Rural Dwellers, 2011

Table 7: United States Sun Care Value Share (%) by Education Level Achieved Groups, 2011

Table 8: United States Sun Care Value Share (%) by Wealth Groups, 2011

Table 9: United States Sun Care Value Share (%) by Busy Lives Groups, 2011

Table 10: United States After-sun Consumer Group Share (% market value), 2011

Table 11: United States Self-tan Consumer Group Share (% market value), 2011

Table 12: United States Sun Protection Consumer Group Share (% market value), 2011

Table 13: United States Total After-sun Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011

Table 14: United States Total Self-tan Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011

Table 15: United States Total Sun Protection Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011

Table 16: United States After-sun Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 17: United States After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 18: United States Self-tan Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 19: United States Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 20: United States Sun Protection Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 21: United States Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 22: United States After-sun Consumer Profiles (% consumers by sub-group), 2011

Table 23: United States Self-tan Consumer Profiles (% consumers by sub-group), 2011

Table 24: United States Sun Protection Consumer Profiles (% consumers by sub-group), 2011

Table 25: United States Sun Care Private Label Penetration (% Vol), by Category, 2011

Table 26: United States After-sun Brand Share by Volume (% Vol), 2011

Table 27: United States Self-tan Brand Share by Volume (% Vol), 2011

Table 28: United States Sun Protection Brand Share by Volume (% Vol), 2011

Table 29: United States, Overall Sun Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 30: United States, After-sun: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 31: United States, Self-tan: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 32: United States, Sun Protection: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 33: United States Sun Care Market Value (US Dollar million), by Category, 2011

Table 34: United States Sun Care Market Value (US$ million), by Category, 2011

Table 35: United States Sun Care Market Volume (Ltrs m), by Category, 2011

Table 36: United States Sun Care Market Share (US$ million), by Category, 2011

Table 37: United States Sun Care Expenditure Per Capita (US Dollar), by Category, 2011

Table 38: United States Sun Care Expenditure Per Capita (US$), by Category, 2011

Table 39: United States Sun Care Expenditure Per Household (US Dollar), by Category

Table 40: United States Sun Care Expenditure Per Household (US$), by Category

Table 41: United States Sun Care Market Volume Share (Ltrs m), by Category, 2011

Table 42: United States Sun Care Consumption Per Capita (Kilograms per head), by Category, 2011

Table 43: United States Sun Care Consumption Per Household (Kilograms per household), by Category, 2011

Table 44: United States Sun Care Retailer Share by Volume (Ltrs m), 2011

Table 45: United States After-sun Retailer Share by Volume (Ltrs m), 2011

Table 46: United States Self-tan Retailer Share by Volume (Ltrs m), 2011

Table 47: United States Sun Protection Retailer Share by Volume (Ltrs m), 2011

Table 48: United States: Switchers to Ahold for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 49: United States: Switchers From C&S Wholesale Grocers for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 50: United States: Switchers to Costco for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 51: United States: Switchers to Kroger for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 52: United States: Switchers From Kroger for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 53: United States: Switchers to Publix for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 54: United States: Switchers From Supervalu for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 55: United States: Switchers From Wal-Mart for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 56: United States: Switchers to Other for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 57: United States: Switchers From Other for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 58: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Ahold (% by Subgroup), 2011

Table 59: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by Subgroup), 2011

Table 60: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Costco (% by Subgroup), 2011

Table 61: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Kroger (% by Subgroup), 2011

Table 62: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Publix (% by Subgroup), 2011

Table 63: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Safeway (% by Subgroup), 2011

Table 64: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup), 2011

Table 65: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup), 2011

Table 66: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Figures

Figure 1: Consumer Panel Report Methodology

Figure 2: United States Sun Care Value Share (%), by Age Groups, 2011

Figure 3: United States Sun Care Value Share (%), by Gender, 2011

Figure 4: United States Sun Care Value Share (%), by Urban and Rural Dwellers, 2011

Figure 5: United States Sun Care Value Share (%) by Education Level Achieved Groups, 2011

Figure 6: United States Sun Care Value Share (%) by Wealth Groups, 2011

Figure 7: United States Sun Care Value Share (%) by Busy Lives Groups, 2011

Figure 8: United States After-sun Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 9: United States After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 10: United States Self-tan Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 11: United States Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 12: United States Sun Protection Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 13: United States Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 14: United States Sun Care Private Label Penetration (% Vol), by Category, 2011

Figure 15: United States Sun Care Market Share (US$ million), by Category, 2011

Figure 16: United States Sun Care Expenditure Per Capita (US$), by Category, 2011

Figure 17: United States Sun Care Expenditure Per Household (US$), by Category

Figure 18: United States Sun Care Retailer Share by Volume (Ltrs m), 2011

Figure 19: United States After-sun Retailer Share by Volume (Ltrs m), 2011

Figure 20: United States Self-tan Retailer Share by Volume (Ltrs m), 2011

Figure 21: United States Sun Protection Retailer Share by Volume (Ltrs m), 2011

Figure 22: United States: People Who Have Switched Retailer for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 1: Volume Units for the Sun Care Market

Table 2: Foreign Exchange Rate - US$ Vs. US$, 2011

Table 3: Population Profiles

Table 4: United States Sun Care Value Share (%), by Age Groups, 2011

Table 5: United States Sun Care Value Share (%), by Gender, 2011

Table 6: United States Sun Care Value Share (%), by Urban and Rural Dwellers, 2011

Table 7: United States Sun Care Value Share (%) by Education Level Achieved Groups, 2011

Table 8: United States Sun Care Value Share (%) by Wealth Groups, 2011

Table 9: United States Sun Care Value Share (%) by Busy Lives Groups, 2011

Table 10: United States After-sun Consumer Group Share (% market value), 2011

Table 11: United States Self-tan Consumer Group Share (% market value), 2011

Table 12: United States Sun Protection Consumer Group Share (% market value), 2011

Table 13: United States Total After-sun Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011

Table 14: United States Total Self-tan Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011

Table 15: United States Total Sun Protection Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011

Table 16: United States After-sun Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 17: United States After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 18: United States Self-tan Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 19: United States Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 20: United States Sun Protection Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 21: United States Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 22: United States After-sun Consumer Profiles (% consumers by sub-group), 2011

Table 23: United States Self-tan Consumer Profiles (% consumers by sub-group), 2011

Table 24: United States Sun Protection Consumer Profiles (% consumers by sub-group), 2011

Table 25: United States Sun Care Private Label Penetration (% Vol), by Category, 2011

Table 26: United States After-sun Brand Share by Volume (% Vol), 2011

Table 27: United States Self-tan Brand Share by Volume (% Vol), 2011

Table 28: United States Sun Protection Brand Share by Volume (% Vol), 2011

Table 29: United States, Overall Sun Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 30: United States, After-sun: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 31: United States, Self-tan: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 32: United States, Sun Protection: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 33: United States Sun Care Market Value (US Dollar million), by Category, 2011

Table 34: United States Sun Care Market Value (US$ million), by Category, 2011

Table 35: United States Sun Care Market Volume (Ltrs m), by Category, 2011

Table 36: United States Sun Care Market Share (US$ million), by Category, 2011

Table 37: United States Sun Care Expenditure Per Capita (US Dollar), by Category, 2011

Table 38: United States Sun Care Expenditure Per Capita (US$), by Category, 2011

Table 39: United States Sun Care Expenditure Per Household (US Dollar), by Category

Table 40: United States Sun Care Expenditure Per Household (US$), by Category

Table 41: United States Sun Care Market Volume Share (Ltrs m), by Category, 2011

Table 42: United States Sun Care Consumption Per Capita (Kilograms per head), by Category, 2011

Table 43: United States Sun Care Consumption Per Household (Kilograms per household), by Category, 2011

Table 44: United States Sun Care Retailer Share by Volume (Ltrs m), 2011

Table 45: United States After-sun Retailer Share by Volume (Ltrs m), 2011

Table 46: United States Self-tan Retailer Share by Volume (Ltrs m), 2011

Table 47: United States Sun Protection Retailer Share by Volume (Ltrs m), 2011

Table 48: United States: Switchers to Ahold for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 49: United States: Switchers From C&S Wholesale Grocers for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 50: United States: Switchers to Costco for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 51: United States: Switchers to Kroger for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 52: United States: Switchers From Kroger for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 53: United States: Switchers to Publix for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 54: United States: Switchers From Supervalu for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 55: United States: Switchers From Wal-Mart for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 56: United States: Switchers to Other for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 57: United States: Switchers From Other for Their Sun Care Purchases in the Last Six Months (Thousands), 2011

Table 58: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Ahold (% by Subgroup), 2011

Table 59: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by Subgroup), 2011

Table 60: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Costco (% by Subgroup), 2011

Table 61: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Kroger (% by Subgroup), 2011

Table 62: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Publix (% by Subgroup), 2011

Table 63: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Safeway (% by Subgroup), 2011

Table 64: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup), 2011

Table 65: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup), 2011

Table 66: United States: Profile of Sun Care Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

Figure 1: Consumer Panel Report Methodology

Figure 2: United States Sun Care Value Share (%), by Age Groups, 2011

Figure 3: United States Sun Care Value Share (%), by Gender, 2011

Figure 4: United States Sun Care Value Share (%), by Urban and Rural Dwellers, 2011

Figure 5: United States Sun Care Value Share (%) by Education Level Achieved Groups, 2011

Figure 6: United States Sun Care Value Share (%) by Wealth Groups, 2011

Figure 7: United States Sun Care Value Share (%) by Busy Lives Groups, 2011

Figure 8: United States After-sun Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 9: United States After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 10: United States Self-tan Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 11: United States Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 12: United States Sun Protection Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 13: United States Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 14: United States Sun Care Private Label Penetration (% Vol), by Category, 2011

Figure 15: United States Sun Care Market Share (US$ million), by Category, 2011

Figure 16: United States Sun Care Expenditure Per Capita (US$), by Category, 2011

Figure 17: United States Sun Care Expenditure Per Household (US$), by Category

Figure 18: United States Sun Care Retailer Share by Volume (Ltrs m), 2011

Figure 19: United States After-sun Retailer Share by Volume (Ltrs m), 2011

Figure 20: United States Self-tan Retailer Share by Volume (Ltrs m), 2011

Figure 21: United States Sun Protection Retailer Share by Volume (Ltrs m), 2011

Figure 22: United States: People Who Have Switched Retailer for Their Sun Care Purchases in the Last Six Months (Thousands), 2011