Synopsis

This report provides the results for the Suncare market in Russia from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Marketers in the Suncare market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Suncare market in Russia they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.

Scope

Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such marketers need to know what these trends are and be able to quantify their influence in the market.

This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy

The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

Detailed category coverage is provided, covering the After-Sun market, the Self-Tan market and the Sun Protection market.

Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.

Detailed brand and private label category shares for 2011 for each product category

Unique retailer choice and switching data at the product category level for 2011

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 Consumer Trends

1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)

1.2.3 End Consumers

1.2.4 Volume Units and Aggregations

1.2.5 Exchange Rates

1.2.6 Population Profiles (for interpretation of tables and charts)

1.3 Methodology

1.3.1 Introduction

1.3.2 Large scale, international, program of online consumer surveys

1.3.3 Nationally Representative results (age, gender)

1.3.4 Parents answered on their children's behalf

1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories

1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

2.1 Cohort Groups and Sun care Market Value

2.1.1 Age Groups

2.1.2 Gender Groups

2.1.3 Location Groups

2.1.4 Education Achieved Groups

2.1.5 Wealth Groups

2.1.6 Busy Lives Groups

2.2 Cohort Groups and Market Value by Category

2.2.1 After-sun

2.2.2 Self-tan

2.2.3 Sun Protection

2.3 Behavioural Trends and Market Value

2.3.1 After-sun

2.3.2 Self-tan

2.3.3 Sun Protection

3 Consumption Analysis

3.1 Consumption Frequencies by Age and Gender

3.1.1 After-sun

3.1.2 Self-tan

3.1.3 Sun Protection

3.2 Consumer Profiles by Product Category

3.2.1 After-sun

3.2.2 Self-tan

3.2.3 Sun Protection

4 Brand vs. Private Label Choices

4.1 Brand vs. Private Label Volume Share

4.1.1 By Category

4.2 Sun care Brand Choice and Private Label Shares

4.2.1 After-sun

4.2.2 Self-tan

4.2.3 Sun Protection

5 The Share of Consumers influenced by Trends

5.1 Trend Drivers of Consumers' Product Choices

5.1.1 Overall Sun care

5.1.2 After-sun

5.1.3 Self-tan

5.1.4 Sun Protection

6 Consumption Impact: Market Valuation

6.1 Sun care Value Impact of Consumer Consumption Behaviour

6.1.1 Market Value by Category

6.1.2 Market Volume by Category

6.2 Sun care Value Analysis by Category

6.2.1 Share by Category

6.2.2 Expenditure per Capita by Category

6.2.3 Expenditure per Household by Category

6.3 Sun care Volume Impact of Consumer Behaviour Trends

6.3.1 Share Growth by Category

6.3.2 Consumption per Capita by Category

6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share

7.1 Retailer Volume Share

7.1.1 Retailer Volume Share in Sun care

7.2 Retailer Volume Share by Category

7.2.1 Retail Share by Volume - After-sun

7.2.2 Retail Share by Volume - Self-tan

7.2.3 Retail Share by Volume - Sun Protection

7.3 Levels of Retailer Switching in the Last Six Months

7.3.1 Matrix of Switching Behavior in Last Six Months of 2011

7.3.2 Auchan Switching analysis

7.3.3 Dixi Switching analysis

7.3.4 Lenta Switching analysis

7.3.5 Magnit Switching analysis

7.3.6 Metro Group Switching analysis

7.3.7 OAO Pharmacy Chain 36.6 Switching analysis

7.3.8 O'Key Switching analysis

7.3.9 Paterson Switching analysis

7.3.10 Sedmoi Kontinent Switching analysis

7.3.11 Seventh Continent Switching analysis

7.3.12 X5 Retail Group Switching analysis

7.3.13 Other Switching analysis

7.4 Profiles of End-Consumers of Sun care, by Retailer Used

7.4.1 Auchan

7.4.2 Dixi

7.4.3 Lenta

7.4.4 Magnit

7.4.5 Metro Group

7.4.6 OAO Pharmacy Chain 36.6

7.4.7 O'Key

7.4.8 Paterson

7.4.9 Sedmoi Kontinent

7.4.10 Seventh Continent

7.4.11 X5 Retail Group

7.4.12 Other

8 Appendix

8.1 About Canadean

8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Sun Care Market

Table 2: Foreign Exchange Rate - RUBLE Vs. US$, 2011

Table 3: Population Profiles

Table 4: Russian Federation Sun care Value Share (%), by Age Groups, 2011

Table 5: Russian Federation Sun care Value Share (%), by Gender, 2011

Table 6: Russian Federation Sun care Value Share (%), by Urban and Rural Dwellers, 2011

Table 7: Russian Federation Sun care Value Share (%) by Education Level Achieved Groups, 2011

Table 8: Russian Federation Sun care Value Share (%) by Wealth Groups, 2011

Table 9: Russian Federation Sun care Value Share (%) by Busy Lives Groups, 2011

Table 10: Russian Federation After-sun Consumer Group Share (% market value), 2011

Table 11: Russian Federation Self-tan Consumer Group Share (% market value), 2011

Table 12: Russian Federation Sun Protection Consumer Group Share (% market value), 2011

Table 13: Russian Federation Total After-sun Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 14: Russian Federation Total Self-tan Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 15: Russian Federation Total Sun Protection Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 16: Russian Federation After-sun Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 17: Russian Federation After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 18: Russian Federation Self-tan Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 19: Russian Federation Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 20: Russian Federation Sun Protection Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 21: Russian Federation Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 22: Russian Federation After-sun Consumer Profiles (% consumers by sub-group), 2011

Table 23: Russian Federation Self-tan Consumer Profiles (% consumers by sub-group), 2011

Table 24: Russian Federation Sun Protection Consumer Profiles (% consumers by sub-group), 2011

Table 25: Russian Federation Sun care Private Label Penetration (% Vol), by Category, 2011

Table 26: Russian Federation After-sun Brand Share by Volume (% Vol), 2011

Table 27: Russian Federation Self-tan Brand Share by Volume (% Vol), 2011

Table 28: Russian Federation Sun Protection Brand Share by Volume (% Vol), 2011

Table 29: Russian Federation, Overall Sun care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 30: Russian Federation, After-sun: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 31: Russian Federation, Self-tan: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 32: Russian Federation, Sun Protection: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 33: Russian Federation Sun care Market Value (Russian Ruble million), by Category, 2011

Table 34: Russian Federation Sun care Market Value (US$ million), by Category, 2011

Table 35: Russian Federation Sun care Market Volume (Ltrs m), by Category, 2011

Table 36: Russian Federation Sun care Market Share (US$ million), by Category, 2011

Table 37: Russian Federation Sun care Expenditure Per Capita (Russian Ruble), by Category, 2011

Table 38: Russian Federation Sun care Expenditure Per Capita (US$), by Category, 2011

Table 39: Russian Federation Sun care Expenditure Per Household (Russian Ruble), by Category

Table 40: Russian Federation Sun care Expenditure Per Household (US$), by Category

Table 41: Russian Federation Sun care Market Volume Share (Ltrs m), by Category, 2011

Table 42: Russian Federation Sun care Consumption Per Capita (Kilograms per head), by Category, 2011

Table 43: Russian Federation Sun care Consumption Per Household (Kilograms per household), by Category, 2011

Table 44: Russian Federation Sun care Retailer Share by Volume (Ltrs m), 2011

Table 45: Russian Federation After-sun Retailer Share by Volume (Ltrs m), 2011

Table 46: Russian Federation Self-tan Retailer Share by Volume (Ltrs m), 2011

Table 47: Russian Federation Sun Protection Retailer Share by Volume (Ltrs m), 2011

Table 48: Russian Federation: Switchers to Auchan for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 49: Russian Federation: Switchers From Auchan for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 50: Russian Federation: Switchers to Dixi for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 51: Russian Federation: Switchers From Dixi for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 52: Russian Federation: Switchers to Lenta for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 53: Russian Federation: Switchers From Lenta for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 54: Russian Federation: Switchers to Magnit for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 55: Russian Federation: Switchers From Magnit for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 56: Russian Federation: Switchers to Metro Group for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 57: Russian Federation: Switchers From Metro Group for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 58: Russian Federation: Switchers to OAO Pharmacy Chain 36.6 for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 59: Russian Federation: Switchers From OAO Pharmacy Chain 36.6 for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 60: Russian Federation: Switchers to O'Key for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 61: Russian Federation: Switchers From O'Key for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 62: Russian Federation: Switchers to Paterson for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 63: Russian Federation: Switchers From Paterson for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 64: Russian Federation: Switchers to Sedmoi Kontinent for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 65: Russian Federation: Switchers From Sedmoi Kontinent for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 66: Russian Federation: Switchers to Seventh Continent for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 67: Russian Federation: Switchers From Seventh Continent for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 68: Russian Federation: Switchers to X5 Retail Group for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 69: Russian Federation: Switchers From X5 Retail Group for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 70: Russian Federation: Switchers to Other for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 71: Russian Federation: Switchers From Other for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 72: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011

Table 73: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Dixi (% by Subgroup), 2011

Table 74: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Lenta (% by Subgroup), 2011

Table 75: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Magnit (% by Subgroup), 2011

Table 76: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011

Table 77: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup), 2011

Table 78: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From O'Key (% by Subgroup), 2011

Table 79: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Paterson (% by Subgroup), 2011

Table 80: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup), 2011

Table 81: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup), 2011

Table 82: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup), 2011

Table 83: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Figures

Figure 1: Consumer Panel Report Methodology

Figure 2: Russian Federation Sun care Value Share (%), by Age Groups, 2011

Figure 3: Russian Federation Sun care Value Share (%), by Gender, 2011

Figure 4: Russian Federation Sun care Value Share (%), by Urban and Rural Dwellers, 2011

Figure 5: Russian Federation Sun care Value Share (%) by Education Level Achieved Groups, 2011

Figure 6: Russian Federation Sun care Value Share (%) by Wealth Groups, 2011

Figure 7: Russian Federation Sun care Value Share (%) by Busy Lives Groups, 2011

Figure 8: Russian Federation After-sun Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 9: Russian Federation After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 10: Russian Federation Self-tan Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 11: Russian Federation Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 12: Russian Federation Sun Protection Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 13: Russian Federation Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 14: Russian Federation Sun care Private Label Penetration (% Vol), by Category, 2011

Figure 15: Russian Federation Sun care Market Share (US$ million), by Category, 2011

Figure 16: Russian Federation Sun care Expenditure Per Capita (US$), by Category, 2011

Figure 17: Russian Federation Sun care Expenditure Per Household (US$), by Category

Figure 18: Russian Federation Sun care Retailer Share by Volume (Ltrs m), 2011

Figure 19: Russian Federation After-sun Retailer Share by Volume (Ltrs m), 2011

Figure 20: Russian Federation Self-tan Retailer Share by Volume (Ltrs m), 2011

Figure 21: Russian Federation Sun Protection Retailer Share by Volume (Ltrs m), 2011

Figure 22: Russian Federation: People Who Have Switched Retailer for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 1: Volume Units for the Sun Care Market

Table 2: Foreign Exchange Rate - RUBLE Vs. US$, 2011

Table 3: Population Profiles

Table 4: Russian Federation Sun care Value Share (%), by Age Groups, 2011

Table 5: Russian Federation Sun care Value Share (%), by Gender, 2011

Table 6: Russian Federation Sun care Value Share (%), by Urban and Rural Dwellers, 2011

Table 7: Russian Federation Sun care Value Share (%) by Education Level Achieved Groups, 2011

Table 8: Russian Federation Sun care Value Share (%) by Wealth Groups, 2011

Table 9: Russian Federation Sun care Value Share (%) by Busy Lives Groups, 2011

Table 10: Russian Federation After-sun Consumer Group Share (% market value), 2011

Table 11: Russian Federation Self-tan Consumer Group Share (% market value), 2011

Table 12: Russian Federation Sun Protection Consumer Group Share (% market value), 2011

Table 13: Russian Federation Total After-sun Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 14: Russian Federation Total Self-tan Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 15: Russian Federation Total Sun Protection Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 16: Russian Federation After-sun Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 17: Russian Federation After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 18: Russian Federation Self-tan Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 19: Russian Federation Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 20: Russian Federation Sun Protection Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 21: Russian Federation Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 22: Russian Federation After-sun Consumer Profiles (% consumers by sub-group), 2011

Table 23: Russian Federation Self-tan Consumer Profiles (% consumers by sub-group), 2011

Table 24: Russian Federation Sun Protection Consumer Profiles (% consumers by sub-group), 2011

Table 25: Russian Federation Sun care Private Label Penetration (% Vol), by Category, 2011

Table 26: Russian Federation After-sun Brand Share by Volume (% Vol), 2011

Table 27: Russian Federation Self-tan Brand Share by Volume (% Vol), 2011

Table 28: Russian Federation Sun Protection Brand Share by Volume (% Vol), 2011

Table 29: Russian Federation, Overall Sun care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 30: Russian Federation, After-sun: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 31: Russian Federation, Self-tan: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 32: Russian Federation, Sun Protection: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 33: Russian Federation Sun care Market Value (Russian Ruble million), by Category, 2011

Table 34: Russian Federation Sun care Market Value (US$ million), by Category, 2011

Table 35: Russian Federation Sun care Market Volume (Ltrs m), by Category, 2011

Table 36: Russian Federation Sun care Market Share (US$ million), by Category, 2011

Table 37: Russian Federation Sun care Expenditure Per Capita (Russian Ruble), by Category, 2011

Table 38: Russian Federation Sun care Expenditure Per Capita (US$), by Category, 2011

Table 39: Russian Federation Sun care Expenditure Per Household (Russian Ruble), by Category

Table 40: Russian Federation Sun care Expenditure Per Household (US$), by Category

Table 41: Russian Federation Sun care Market Volume Share (Ltrs m), by Category, 2011

Table 42: Russian Federation Sun care Consumption Per Capita (Kilograms per head), by Category, 2011

Table 43: Russian Federation Sun care Consumption Per Household (Kilograms per household), by Category, 2011

Table 44: Russian Federation Sun care Retailer Share by Volume (Ltrs m), 2011

Table 45: Russian Federation After-sun Retailer Share by Volume (Ltrs m), 2011

Table 46: Russian Federation Self-tan Retailer Share by Volume (Ltrs m), 2011

Table 47: Russian Federation Sun Protection Retailer Share by Volume (Ltrs m), 2011

Table 48: Russian Federation: Switchers to Auchan for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 49: Russian Federation: Switchers From Auchan for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 50: Russian Federation: Switchers to Dixi for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 51: Russian Federation: Switchers From Dixi for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 52: Russian Federation: Switchers to Lenta for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 53: Russian Federation: Switchers From Lenta for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 54: Russian Federation: Switchers to Magnit for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 55: Russian Federation: Switchers From Magnit for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 56: Russian Federation: Switchers to Metro Group for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 57: Russian Federation: Switchers From Metro Group for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 58: Russian Federation: Switchers to OAO Pharmacy Chain 36.6 for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 59: Russian Federation: Switchers From OAO Pharmacy Chain 36.6 for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 60: Russian Federation: Switchers to O'Key for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 61: Russian Federation: Switchers From O'Key for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 62: Russian Federation: Switchers to Paterson for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 63: Russian Federation: Switchers From Paterson for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 64: Russian Federation: Switchers to Sedmoi Kontinent for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 65: Russian Federation: Switchers From Sedmoi Kontinent for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 66: Russian Federation: Switchers to Seventh Continent for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 67: Russian Federation: Switchers From Seventh Continent for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 68: Russian Federation: Switchers to X5 Retail Group for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 69: Russian Federation: Switchers From X5 Retail Group for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 70: Russian Federation: Switchers to Other for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 71: Russian Federation: Switchers From Other for Their Sun care Purchases in the Last Six Months (Thousands), 2011

Table 72: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011

Table 73: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Dixi (% by Subgroup), 2011

Table 74: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Lenta (% by Subgroup), 2011

Table 75: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Magnit (% by Subgroup), 2011

Table 76: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011

Table 77: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup), 2011

Table 78: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From O'Key (% by Subgroup), 2011

Table 79: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Paterson (% by Subgroup), 2011

Table 80: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup), 2011

Table 81: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup), 2011

Table 82: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup), 2011

Table 83: Russian Federation: Profile of Sun care Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

Figure 1: Consumer Panel Report Methodology

Figure 2: Russian Federation Sun care Value Share (%), by Age Groups, 2011

Figure 3: Russian Federation Sun care Value Share (%), by Gender, 2011

Figure 4: Russian Federation Sun care Value Share (%), by Urban and Rural Dwellers, 2011

Figure 5: Russian Federation Sun care Value Share (%) by Education Level Achieved Groups, 2011

Figure 6: Russian Federation Sun care Value Share (%) by Wealth Groups, 2011

Figure 7: Russian Federation Sun care Value Share (%) by Busy Lives Groups, 2011

Figure 8: Russian Federation After-sun Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 9: Russian Federation After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 10: Russian Federation Self-tan Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 11: Russian Federation Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 12: Russian Federation Sun Protection Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 13: Russian Federation Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 14: Russian Federation Sun care Private Label Penetration (% Vol), by Category, 2011

Figure 15: Russian Federation Sun care Market Share (US$ million), by Category, 2011

Figure 16: Russian Federation Sun care Expenditure Per Capita (US$), by Category, 2011

Figure 17: Russian Federation Sun care Expenditure Per Household (US$), by Category

Figure 18: Russian Federation Sun care Retailer Share by Volume (Ltrs m), 2011

Figure 19: Russian Federation After-sun Retailer Share by Volume (Ltrs m), 2011

Figure 20: Russian Federation Self-tan Retailer Share by Volume (Ltrs m), 2011

Figure 21: Russian Federation Sun Protection Retailer Share by Volume (Ltrs m), 2011

Figure 22: Russian Federation: People Who Have Switched Retailer for Their Sun care Purchases in the Last Six Months (Thousands), 2011