Synopsis

This report provides the results for the Suncare market in Italy from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Marketers in the Suncare market in Italy face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Suncare market in Italy they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.

Scope

Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such marketers need to know what these trends are and be able to quantify their influence in the market.

This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy

The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

Detailed category coverage is provided, covering the After-Sun market, the Self-Tan market and the Sun Protection market.

Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.

Detailed brand and private label category shares for 2011 for each product category

Unique retailer choice and switching data at the product category level for 2011

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 Consumer Trends

1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)

1.2.3 End Consumers

1.2.4 Volume Units and Aggregations

1.2.5 Exchange Rates

1.2.6 Population Profiles (for interpretation of tables and charts)

1.3 Methodology

1.3.1 Introduction

1.3.2 Large scale, international, program of online consumer surveys

1.3.3 Nationally Representative results (age, gender)

1.3.4 Parents answered on their children's behalf

1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories

1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

2.1 Cohort Groups and Suncare Market Value

2.1.1 Age Groups

2.1.2 Gender Groups

2.1.3 Location Groups

2.1.4 Education Achieved Groups

2.1.5 Wealth Groups

2.1.6 Busy Lives Groups

2.2 Cohort Groups and Market Value by Category

2.2.1 After-sun

2.2.2 Self-tan

2.2.3 Sun Protection

2.3 Behavioural Trends and Market Value

2.3.1 After-sun

2.3.2 Self-tan

2.3.3 Sun Protection

3 Consumption Analysis

3.1 Consumption Frequencies by Age and Gender

3.1.1 After-sun

3.1.2 Self-tan

3.1.3 Sun Protection

3.2 Consumer Profiles by Product Category

3.2.1 After-sun

3.2.2 Self-tan

3.2.3 Sun Protection

4 Brand vs. Private Label Choices

4.1 Brand vs. Private Label Volume Share

4.1.1 By Category

4.2 Suncare Brand Choice and Private Label Shares

4.2.1 After-sun

4.2.2 Self-tan

4.2.3 Sun Protection

5 The Share of Consumers influenced by Trends

5.1 Trend Drivers of Consumers' Product Choices

5.1.1 Overall Suncare

5.1.2 After-sun

5.1.3 Self-tan

5.1.4 Sun Protection

6 Consumption Impact: Market Valuation

6.1 Suncare Value Impact of Consumer Consumption Behaviour

6.1.1 Market Value by Category

6.1.2 Market Volume by Category

6.2 Suncare Value Analysis by Category

6.2.1 Share by Category

6.2.2 Expenditure per Capita by Category

6.2.3 Expenditure per Household by Category

6.3 Suncare Volume Impact of Consumer Behaviour Trends

6.3.1 Share Growth by Category

6.3.2 Consumption per Capita by Category

6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share

7.1 Retailer Volume Share

7.1.1 Retailer Volume Share in Suncare

7.2 Retailer Volume Share by Category

7.2.1 Retail Share by Volume - After-sun

7.2.2 Retail Share by Volume - Self-tan

7.2.3 Retail Share by Volume - Sun Protection

7.3 Levels of Retailer Switching in the Last Six Months

7.3.1 Matrix of Switching Behavior in Last Six Months of2011

7.3.2 Auchan Switching analysis

7.3.3 Bennet SpA Switching analysis

7.3.4 Carrefour Switching analysis

7.3.5 Conad Switching analysis

7.3.6 Coop Italia Switching analysis

7.3.7 Despar Servizi Switching analysis

7.3.8 Esselunga Switching analysis

7.3.9 Eurospin Switching analysis

7.3.10 PAM Switching analysis

7.3.11 Schwarz Group Switching analysis

7.3.12 Selex Switching analysis

7.3.13 Sisa Switching analysis

7.3.14 Other Switching analysis

7.4 Profiles of End-Consumers of Suncare, by Retailer Used

7.4.1 Auchan

7.4.2 Bennet SpA

7.4.3 Carrefour

7.4.4 Conad

7.4.5 Coop Italia

7.4.6 Despar Servizi

7.4.7 Esselunga

7.4.8 Eurospin

7.4.9 Finiper

7.4.10 Interdis

7.4.11 PAM

7.4.12 Rewe Group

7.4.13 Schwarz Group

7.4.14 Selex

7.4.15 Sisa

7.4.16 Other

8 Appendix

8.1 About Canadean

8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Sun Care Market

Table 2: Italy Exchange Rate – EURO Vs. US$, 2011

Table 3: Population Profiles

Table 4: Italy Suncare Value Share (%), by Age Groups, 2011

Table 5: Italy Suncare Value Share (%), by Gender, 2011

Table 6: Italy Suncare Value Share (%), by Urban and Rural Dwellers, 2011

Table 7: Italy Suncare Value Share (%) by Education Level Achieved Groups, 2011

Table 8: Italy Suncare Value Share (%) by Wealth Groups, 2011

Table 9: Italy Suncare Value Share (%) by Busy Lives Groups, 2011

Table 10: Italy After-sun Consumer Group Share (% market value), 2011

Table 11: Italy Self-tan Consumer Group Share (% market value), 2011

Table 12: Italy Sun Protection Consumer Group Share (% market value), 2011

Table 13: Italy Total After-sun Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011

Table 14: Italy Total Self-tan Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011

Table 15: Italy Total Sun Protection Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011

Table 16: Italy After-sun Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 17: Italy After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 18: Italy Self-tan Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 19: Italy Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 20: Italy Sun Protection Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 21: Italy Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 22: Italy After-sun Consumer Profiles (% consumers by sub-group), 2011

Table 23: Italy Self-tan Consumer Profiles (% consumers by sub-group), 2011

Table 24: Italy Sun Protection Consumer Profiles (% consumers by sub-group), 2011

Table 25: Italy Suncare Private Label Penetration (% Vol), by Category, 2011

Table 26: Italy After-sun Brand Share by Volume (% Vol), 2011

Table 27: Italy Self-tan Brand Share by Volume (% Vol), 2011

Table 28: Italy Sun Protection Brand Share by Volume (% Vol), 2011

Table 29: Italy, Suncare: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, [2011]

Table 30: Italy, After-sun: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, [2011]

Table 31: Italy, Self-tan: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, [2011]

Table 32: Italy, Sun Protection: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, [2011]

Table 33: Italy Suncare Market Value (Euro million), by Category, 2011

Table 34: Italy Suncare Market Value (US$ million), by Category, 2011

Table 35: Italy Suncare Market Volume (Ltrs m), by Category, 2011

Table 36: Italy Suncare Market Share (US$ million), by Category, 2011

Table 37: Italy Suncare Expenditure per Capita (Euro), by Category, 2011

Table 38: Italy Suncare Expenditure per Capita (US$), by Category, 2011

Table 39: Italy Suncare Expenditure per Household (Euro), by Category

Table 40: Italy Suncare Expenditure per Household (US$), by Category

Table 41: Italy Suncare Market Volume Share (Ltrs m), by Category, 2011

Table 42: Italy Suncare Consumption per Capita (Kilograms per head), by Category, 2011

Table 43: Italy Suncare Consumption per Household (Kilograms per household), by Category, 2011

Table 44: Italy Suncare Retailer Share by Volume (Ltrs m), 2011

Table 45: Italy After-sun Retailer Share by Volume (Ltrs m), 2011

Table 46: Italy Self-tan Retailer Share by Volume (Ltrs m), 2011

Table 47: Italy Sun Protection Retailer Share by Volume (Ltrs m), 2011

Table 48: Italy: Switchers to Auchan for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 49: Italy: Switchers From Auchan for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 50: Italy: Switchers From Bennet SpA for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 51: Italy: Switchers to Carrefour for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 52: Italy: Switchers From Carrefour for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 53: Italy: Switchers to Conad for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 54: Italy: Switchers From Conad for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 55: Italy: Switchers to Coop Italia for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 56: Italy: Switchers From Coop Italia for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 57: Italy: Switchers to Despar Servizi for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 58: Italy: Switchers From Despar Servizi for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 59: Italy: Switchers to Esselunga for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 60: Italy: Switchers From Esselunga for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 61: Italy: Switchers to Eurospin for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 62: Italy: Switchers From Eurospin for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 63: Italy: Switchers to PAM for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 64: Italy: Switchers From PAM for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 65: Italy: Switchers From Schwarz Group for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 66: Italy: Switchers to Selex for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 67: Italy: Switchers From Selex for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 68: Italy: Switchers to Sisa for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 69: Italy: Switchers From Sisa for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 70: Italy: Switchers to Other for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 71: Italy: Switchers From Other for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 72: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011

Table 73: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Bennet SpA (% by Subgroup), 2011

Table 74: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup), 2011

Table 75: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Conad (% by Subgroup), 2011

Table 76: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup), 2011

Table 77: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Despar Servizi (% by Subgroup), 2011

Table 78: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup), 2011

Table 79: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup), 2011

Table 80: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Finiper (% by Subgroup), 2011

Table 81: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Interdis (% by Subgroup), 2011

Table 82: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From PAM (% by Subgroup), 2011

Table 83: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup), 2011

Table 84: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup), 2011

Table 85: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Selex (% by Subgroup), 2011

Table 86: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Sisa (% by Subgroup), 2011

Table 87: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Figures

Figure 1: Consumer Panel Report Methodology

Figure 2: Italy Suncare Value Share (%), by Age Groups, 2011

Figure 3: Italy Suncare Value Share (%), by Gender, 2011

Figure 4: Italy Suncare Value Share (%), by Urban and Rural Dwellers, 2011

Figure 5: Italy Suncare Value Share (%) by Education Level Achieved Groups, 2011

Figure 6: Italy Suncare Value Share (%) by Wealth Groups, 2011

Figure 7: Italy Suncare Value Share (%) by Busy Lives Groups, 2011

Figure 8: Italy After-sun Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 9: Italy After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 10: Italy Self-tan Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 11: Italy Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 12: Italy Sun Protection Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 13: Italy Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 14: Italy Suncare Private Label Penetration (% Vol), by Category, 2011

Figure 15: Italy Suncare Market Share (US$ million), by Category, 2011

Figure 16: Italy Suncare Expenditure per Capita (US$), by Category, 2011

Figure 17: Italy Suncare Expenditure per Household (US$), by Category

Figure 18: Italy Suncare Retailer Share by Volume (Ltrs m), 2011

Figure 19: Italy After-sun Retailer Share by Volume (Ltrs m), 2011

Figure 20: Italy Self-tan Retailer Share by Volume (Ltrs m), 2011

Figure 21: Italy Sun Protection Retailer Share by Volume (Ltrs m), 2011

Figure 22: Italy: People Who Have Switched Retailer for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 1: Volume Units for the Sun Care Market

Table 2: Italy Exchange Rate – EURO Vs. US$, 2011

Table 3: Population Profiles

Table 4: Italy Suncare Value Share (%), by Age Groups, 2011

Table 5: Italy Suncare Value Share (%), by Gender, 2011

Table 6: Italy Suncare Value Share (%), by Urban and Rural Dwellers, 2011

Table 7: Italy Suncare Value Share (%) by Education Level Achieved Groups, 2011

Table 8: Italy Suncare Value Share (%) by Wealth Groups, 2011

Table 9: Italy Suncare Value Share (%) by Busy Lives Groups, 2011

Table 10: Italy After-sun Consumer Group Share (% market value), 2011

Table 11: Italy Self-tan Consumer Group Share (% market value), 2011

Table 12: Italy Sun Protection Consumer Group Share (% market value), 2011

Table 13: Italy Total After-sun Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011

Table 14: Italy Total Self-tan Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011

Table 15: Italy Total Sun Protection Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011

Table 16: Italy After-sun Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 17: Italy After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 18: Italy Self-tan Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 19: Italy Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 20: Italy Sun Protection Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 21: Italy Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 22: Italy After-sun Consumer Profiles (% consumers by sub-group), 2011

Table 23: Italy Self-tan Consumer Profiles (% consumers by sub-group), 2011

Table 24: Italy Sun Protection Consumer Profiles (% consumers by sub-group), 2011

Table 25: Italy Suncare Private Label Penetration (% Vol), by Category, 2011

Table 26: Italy After-sun Brand Share by Volume (% Vol), 2011

Table 27: Italy Self-tan Brand Share by Volume (% Vol), 2011

Table 28: Italy Sun Protection Brand Share by Volume (% Vol), 2011

Table 29: Italy, Suncare: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, [2011]

Table 30: Italy, After-sun: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, [2011]

Table 31: Italy, Self-tan: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, [2011]

Table 32: Italy, Sun Protection: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, [2011]

Table 33: Italy Suncare Market Value (Euro million), by Category, 2011

Table 34: Italy Suncare Market Value (US$ million), by Category, 2011

Table 35: Italy Suncare Market Volume (Ltrs m), by Category, 2011

Table 36: Italy Suncare Market Share (US$ million), by Category, 2011

Table 37: Italy Suncare Expenditure per Capita (Euro), by Category, 2011

Table 38: Italy Suncare Expenditure per Capita (US$), by Category, 2011

Table 39: Italy Suncare Expenditure per Household (Euro), by Category

Table 40: Italy Suncare Expenditure per Household (US$), by Category

Table 41: Italy Suncare Market Volume Share (Ltrs m), by Category, 2011

Table 42: Italy Suncare Consumption per Capita (Kilograms per head), by Category, 2011

Table 43: Italy Suncare Consumption per Household (Kilograms per household), by Category, 2011

Table 44: Italy Suncare Retailer Share by Volume (Ltrs m), 2011

Table 45: Italy After-sun Retailer Share by Volume (Ltrs m), 2011

Table 46: Italy Self-tan Retailer Share by Volume (Ltrs m), 2011

Table 47: Italy Sun Protection Retailer Share by Volume (Ltrs m), 2011

Table 48: Italy: Switchers to Auchan for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 49: Italy: Switchers From Auchan for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 50: Italy: Switchers From Bennet SpA for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 51: Italy: Switchers to Carrefour for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 52: Italy: Switchers From Carrefour for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 53: Italy: Switchers to Conad for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 54: Italy: Switchers From Conad for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 55: Italy: Switchers to Coop Italia for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 56: Italy: Switchers From Coop Italia for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 57: Italy: Switchers to Despar Servizi for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 58: Italy: Switchers From Despar Servizi for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 59: Italy: Switchers to Esselunga for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 60: Italy: Switchers From Esselunga for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 61: Italy: Switchers to Eurospin for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 62: Italy: Switchers From Eurospin for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 63: Italy: Switchers to PAM for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 64: Italy: Switchers From PAM for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 65: Italy: Switchers From Schwarz Group for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 66: Italy: Switchers to Selex for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 67: Italy: Switchers From Selex for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 68: Italy: Switchers to Sisa for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 69: Italy: Switchers From Sisa for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 70: Italy: Switchers to Other for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 71: Italy: Switchers From Other for Their Suncare Purchases in the Last Six Months(Thousands), 2011

Table 72: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011

Table 73: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Bennet SpA (% by Subgroup), 2011

Table 74: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup), 2011

Table 75: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Conad (% by Subgroup), 2011

Table 76: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup), 2011

Table 77: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Despar Servizi (% by Subgroup), 2011

Table 78: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup), 2011

Table 79: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup), 2011

Table 80: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Finiper (% by Subgroup), 2011

Table 81: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Interdis (% by Subgroup), 2011

Table 82: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From PAM (% by Subgroup), 2011

Table 83: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup), 2011

Table 84: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup), 2011

Table 85: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Selex (% by Subgroup), 2011

Table 86: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Sisa (% by Subgroup), 2011

Table 87: Italy: Profile of Suncare Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

Figure 1: Consumer Panel Report Methodology

Figure 2: Italy Suncare Value Share (%), by Age Groups, 2011

Figure 3: Italy Suncare Value Share (%), by Gender, 2011

Figure 4: Italy Suncare Value Share (%), by Urban and Rural Dwellers, 2011

Figure 5: Italy Suncare Value Share (%) by Education Level Achieved Groups, 2011

Figure 6: Italy Suncare Value Share (%) by Wealth Groups, 2011

Figure 7: Italy Suncare Value Share (%) by Busy Lives Groups, 2011

Figure 8: Italy After-sun Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 9: Italy After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 10: Italy Self-tan Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 11: Italy Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 12: Italy Sun Protection Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 13: Italy Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 14: Italy Suncare Private Label Penetration (% Vol), by Category, 2011

Figure 15: Italy Suncare Market Share (US$ million), by Category, 2011

Figure 16: Italy Suncare Expenditure per Capita (US$), by Category, 2011

Figure 17: Italy Suncare Expenditure per Household (US$), by Category

Figure 18: Italy Suncare Retailer Share by Volume (Ltrs m), 2011

Figure 19: Italy After-sun Retailer Share by Volume (Ltrs m), 2011

Figure 20: Italy Self-tan Retailer Share by Volume (Ltrs m), 2011

Figure 21: Italy Sun Protection Retailer Share by Volume (Ltrs m), 2011

Figure 22: Italy: People Who Have Switched Retailer for Their Suncare Purchases in the Last Six Months(Thousands), 2011